weathering the social media storm - weather summit 2013
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Weather Summit: January 16, 2012
Weathering the Social Media Storm
DJ WaldowWaldow Social
NOT me
NOT me ME
Why we are all here today
Get Full Edison Research Report
Why are you here?
I already know you ... kinda.
Careful what you share...
Founded Users
2006 ?
2004 800 million
2003 135 million
2011 66 million
The “Big 4”
Which social network is the “best?”
Try them all, but focus on a few where you get the best traction.
Which social network is the “best?”
Personal AND Professional?
Professional
Personal
Professional
Depends! Whatever you aremore comfortable with.
Personal AND Professional?
Source: earthobservatory.nasa.gov
5 Social Media LessonsWe Can Learn From Sandy
Source: MashableSource: Mashable
Social Media makes it very easy to spread information.
All is takes is one click...
Careful what you share...
Source: MashableSource: Mashable
1. Social Media makes it very easyto spread fake information.
Source: MashableSource: Mashable
2. Social Media makes it very easy to quickly spread helpful, real-time, multi-media information.
Sandy: By the numbers on Twitter and Facebook
Twitter mentions for the following popular terms during the last 21 hours (since 4:00 PM ET Monday):
• Hurricane: 1,145,138• Hurricane Sandy: 430,249• Hurricane Sandy + Obama: 21,551• NYC + Sandy: 15,634• Hurricane Sandy + Romney: 12,660
Source: ZDNet
Sandy +
Source: NYTimes
And these are just those pictures that were tagged!
http://instacane.com/
Source: MashableSource: Mashable
3. Social Media makes it very easy to becomeanother resource during times of crisis
(including weather-related events).
Andrew Raseij, founder of Personal Democracy Media, a group that covers the intersection of tech and politics, said in this kind of emergency, tweeting can be important for governors. Raseij praised New Jersey Gov. Chris Christie's use of the platform.
"If he's out on social media warning people to evacuate before the press conference and that reaches somebody who leaves their home and then the power goes out and they can't even watch the press conference, then he's reached somebody and saved their lives," Raseij said.
Source: ABC News
Source: MashableSource: Mashable
4. Social Media makes it very easy to spread false, potentially damaging information quickly.
Source: MashableSource: Mashable
5. Social Media makes it very easy for the average person to get involved in sharing the news
8 ways to follow Sandy with CNN
1. CNN.com (website)2. This Just In (blog)3. Watch CNN TV (TV)4. The tracker (live radar)5. iReport (community-driven content)6. Twitter and Facebook (social media)7. CNN Radio (radio)8. CNN Trends: (website)
Source: MashableSource: Mashable
A few words of caution when it comes to social media.
1. Understand your station’s policy.
2. Don’t feed the trolls.
3. If appropriate, respond publicly.
Rhonda Leeformer meteorologist at KTBS 3 in Shreveport, LA
“the black lady that does the news is a very nice lady.the only thing is she needs to wear a wig or grow some more hair. im not sure if she is a cancer patient. but still its not something myself that i think looks good on tv. what about letting someone a male have waist
long hair do the news.what about that (cq).”--Emmitt Vascocu on the KTB3 News Facebook Page
“Hello Emmitt–I am the ‘black lady’ to which you are referring. I’m sorry you don’t like my ethnic hair. And no I don’t have cancer. I’m a non-smoking, 5’3, 121 lbs, 25 mile a week running, 37.5 year old woman, and I’m in perfectly healthy physical condition.
“I am very proud of my African-American ancestry which includes my hair. For your edification: traditionally our hair doesn’t grow downward. It grows upward. Many Black women use strong straightening agents in order to achieve a more European grade of hair and that is their choice. However in my case I don’t find it necessary. I’m very proud of who I am and the standard of beauty I display. Women come in all shapes, sizes, nationalities, and levels of beauty. Showing little girls that being comfortable in the skin and HAIR God gave me is my contribution to society. Little girls (and boys for that matter) need to see that what you look like isn’t a reason to not achieve their goals.
“Conforming to one standard isn’t what being American is about and I hope you can embrace that.
“Thank you for your comment and have a great weekend and thank for watching.”
--Rhonda Lee’s comment back (the same day)
Rhonda Leeformer meteorologist at KTBS 3 in Shreveport, LA
FIRED for “repeated violation ofthe station’s written procedure”
I leave you with this...
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