we will be different! target audience format research and content technology advertising
Post on 13-Jan-2016
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WE WILL BE DIFFERENT!
Target Audience
Format Research and Content
Technology
Advertising
Target AudiencePost College Young Adults 20’s and 30’s
Male/Female
Format ResearchThe Music is the Star
You'll hear alt, indie, & modern rock, some hip hop & reggae plus lots of great local bands/musicians/songwriters and
local poets Technology
Internet Stream
AdvertisingLimited Commercial Avails
Guerilla Marketing / lots of on site presence with audience
Product Strategy
Street Intercept ResearchWhat do you NOT like about rock and alternative on radio?
What would you suggest to improve radio and internet streaming?
Over-Commercialization
Talkative DJ’s
Song Repetition
Limited Music Variety
Boring, Predictable
Street Intercept Research
Improved audio technology overcomes any resistance through internet stream with unlimited range and quality.
Lifestyle/Business: The Phillies, Dad Vail Regatta, Taste of Manayunk, MySpace, Philly Edge, DigPhilly.com, Manayunk Business, Roxborough Development, Grape Street, Live Nation Concerts
Community/Public Service: Peace For Philly, Colleges and Universities, Physicians for Social Responsibility, Inglis Foundation, PAL, American Cancer Society
Cultural: Local Musicians, Phila Theatre Alliance, Poets Societies, Manayunk Art Center
Local Community Partners
Website, E-Marketing, Telemarketing, Newspaper, Direct Mail, Billboards, Bus Boards, Remote Vehicles, Television
Skinradio.com offers
Help Businesses Increase Market Share
Niche Format
Young, Affluent, Early Adapters
Local Philadelphia Focus
Advertiser Prominence
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