we are social's guide to social, digital, and mobile in malaysia, dec 2011

MALAYSIA�SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

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FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

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MALAYSIA�

11,816,200 �

32,411,937 �MOBILE SUBSCRIBERS�

16,902,600 �INTERNET USERS�

28,656,000 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

59 %�

41 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

64%� 36%�

RURAL �

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

we are social� SOURCE: MILLWARD BROWN DYNAMIC LOGIC �

VS�19.8 �AVERAGE HOURS MALAYSIAN

NETIZENS SPEND USING �THE INTERNET EACH WEEK�

10.6 �AVERAGE HOURS MALAYSIAN NETIZENS SPEND WATCHING � BROADCAST TV EACH WEEK�

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21%�OF MALAYSIAN INTERNET USERS�

ACCESS THE WEB VIA MOBILE DEVICES�

SOURCE: NIELSEN�

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42%�OF MALYSIAN NETIZENS WATCH TV�

CONTENT AND MOVIES VIA THE INTERNET�

SOURCE: NIELSEN�

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80%�OF MALAYSIAN WEB USERS STREAM OR �

DOWNLOAD ONLINE VIDEO CONTENT EACH MONTH �

SOURCE: NIELSEN�

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41,000,000 �HOURS A MONTH �

WATCHING ONLINE VIDEOS �

MALAYSIAN WEB�USERS SPEND ABOUT�

SOURCE: COMSCORE �

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51%�OF MALAYSIAN WEB USERS HAVE �

AN ACTIVE YOUTUBE PROFILE �

SOURCE: NIELSEN�

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90%�OF MALAYSIAN INTERNET�

USERS VISIT SOCIAL MEDIA SITES�

SOURCE: NIELSEN�

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ONE THIRD �OF ALL MALAYSIAN INTERNET TRAFFIC �

�

SOCIAL MEDIA SITES ACCOUNT FOR AROUND �

SOURCE: COMSCORE �

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233 FRIENDS �- THE HIGHEST IN THE WORLD �

THE AVERAGE MALAYSIAN�SOCIAL MEDIA USER HAS �

SOURCE: TNS DIGITAL LIFE �

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18-24:�34%�

13-17:�21%�

25-34:�28%�

35--44:�11%�

45-54:�4%�

65+:�1%�

55-64:�1%�

MALE:�53%�

FEMALE:�47%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN MALAYSIA�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � AIRASIA� 1,274,389 � 3.69%�2 � MCDONALD'S MALAYSIA� 914,234 � 2.96%�3 � SATU MALAYSIA� 800,121 � 1.97%�4 � GOLDEN SCREEN CINEMAS� 579,665 � 2.09%�5 � PIZZA HUT MALAYSIA� 528,399 � 2.93%�6 � MALAYSIA AIRLINES� 397,845 � 1.09%�7 � BLACKBERRY MALAYSIA� 332,947 � 12.93%�8 � MAXIS � 321,338 � 13.55%�9 � DIGI YOUTHS� 304,309 � 16.75%�10 � NIKE FOOTBALL MALAYSIA� 299,788 � 1.80%�

TOP FACEBOOK PAGES IN MALAYSIA�

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688,000 �NUMBER OF LINKEDIN USERS IN MALAYSIA:�

SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �

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MALAYSIAN USERS ON FOURSQUARE:�

136,000 �

SOURCE: PENN OLSON�

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86%�OF MALAYSIAN NETIZENS�

HAVE DOWNLOADED MUSIC �

SOURCE: THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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60%�OF MALAYSIAN WEB USERS HAVE INTERACTED WITH �

A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS �

SOURCE: NIELSEN�

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77% �OF MALAYSIAN WEB USERS HAVE SHARED THEIR THOUGHTS�

ON A BRAND VIA SOCIAL MEDIA IN THE PAST 12 MONTHS �

SOURCE: NIELSEN�

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82%�OF MALAYSIAN INTERNET USERS HAVE �

BOUGHT FLIGHTS ONLINE IN THE PAST YEAR �

SOURCE: VISA�

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US$ 2,000 �PER PERSON ON ONLINE �PURCHASES EACH YEAR �

MALAYSIAN NETIZENS �SPEND AN AVERAGE OF�

SOURCE: VISA�

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$ ��

86%�OF MALAYSIA WEB USERS �

USE ONLINE BANKING �

SOURCE: VISA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

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SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �