we are social's guide to social, digital, and mobile in hong kong, dec 2011

HONG KONG �SOCIAL, DIGITAL�AND MOBILE IN�

DECEMBER 2011 �we are social�

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FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SIMON.KEMP@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

DJESKI�

HTTP://WEARESOCIAL.SG �

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HONG KONG �

3,828,000 �

11,231,419 �MOBILE SUBSCRIBERS�

4,878,713 �INTERNET USERS�

7,108,100 �TOTAL POPULATION�

INTERNET PENETRATION�

MOBILE PENETRATION�

69 %�

54 %�

USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�

100+ %�

URBAN�

100%�

SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �

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85%�OF HOMES IN HONG KONG HAVE ACCESS�TO HIGH-SPEED BROADBAND INTERNET�

SOURCE: BUDDE COMM �

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9,000 �PUBLIC WIFI HOTSPOTS �AROUND HONG KONG �

THERE ARE MORE THAN�

SOURCE: OFTA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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147�ONLINE VIDEOS PER MONTH �

THE AVERAGE INTERNET USER IN�HONG KONG WATCHES MORE THAN�

SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL YEARBOOK 2011 �

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12 HOURS �OF ONLINE VIDEO EVERY MONTH �

HONG KONG’S INTERNET USERS�WATCH AN AVERAGE OF�

SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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1.6%�OF 2011 WATCHING �

ONLINE VIDEOS�

PEOPLE IN HONG �KONG WILL SPEND �

SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011 �

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HALF�OF HONG KONG’S POPULATION�

USES SOCIAL MEDIA�

MORE THAN�

SOURCE: BASED ON SITE-REPORTED FIGURES FROM FACEBOOK AND UN DATA�

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2,000,000 �REGISTERED USERS IN HONG KONG �

SINA WEIBO HAS MORE THAN�

SOURCE: SINA WEIBO PRESS RELEASE �

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28%�OF HONG KONG’S �

TOTAL POPULATION�

THAT’S EQUIVALENT TO �

SOURCE: BASED ON SITE REPORTED FIGURES AND UN DATA�

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54%�OF HONG KONG’S POPULATION�

HAS A FACEBOOK ACCOUNT�

SOURCE: BASED ON SITE-REPORTED FIGURES AND UN DATA�

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MALE:�48%�

FEMALE:�52%�18-24:�

26%�

13-17:�13%�

25-34:�33%�

35--44:�15%�

45-54:�7%�

65+:�3%�

55-64:�3%�

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �

FACEBOOK DEMOGRAPHICS IN HONG KONG �

SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�

# � BRAND PAGE � LIKES� GROWTH �1 � ����� OCEAN PARK HONG KONG � 282,610 � 9.66%�2 � CATHAY PACIFIC AIRWAYS ���� 123,739 � 3.15%�3 � STARBUCKS HONG KONG � 121,759 � 1.51%�4 � HARBOURCITY � 83,432 � 1.49%�5 � SONY ERICSSON HONG KONG � 66,143 � 9.19%�6 � SMARTONE � 64,122 � 22.86%�7 � 7-ELEVEN HONG KONG � 62,065 � 56.62%�8 � TOYS "R" US HONG KONG � 56,553 � 1.13%�9 � ENGLISHTOWN� 38,454 � 27.71%�10 � UA CINEMAS� 36,556 � 5.54%�

TOP FACEBOOK PAGES IN HONG KONG �

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410,000 �NUMBER OF LINKEDIN USERS IN HONG KONG: �

SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �

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50%�OF PEOPLE IN HONG KONG HAVE MADE �A PURCHASE BASED ON A BLOG REVIEW �

SOURCE: BLOGHER, AS CITED IN CNNGO �

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35%�OF PEOPLE IN HONG KONG �

OWN A SMARTPHONE �

SOURCE: GOOGLE SURVEY �

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77% �OF HONG KONG’S SMARTPHONE OWNERS�

USE MOBILE APPS WHILE COMMUTING �

SOURCE: HONG KONG BUSINESS �

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56%�OF SMARTPHONE USERS IN HONG KONG USE �THEIR PHONES TO SEARCH EVERY SINGLE DAY �

SOURCE: GOOGLE SURVEY �

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55%�OF HONG KONG SMARTPHONE �USERS PLAY MOBILE GAMES�

SOURCE: HONG KONG BUSINESS �

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30%�OF HONG KONG’S SMARTPHONE OWNERS�

USE MOBILE APPS WHILE IN THE WASHROOM �

SOURCE: HONG KONG BUSINESS �

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1,620%�IN THE PAST 12 MONTHS �

THE NUMBER OF PEOPLE IN HONG KONG �VISITING GROUP BUYING SITES ROSE BY �

SOURCE: EXPERIAN�

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MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �

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SIMON KEMP �MANAGING DIRECTOR �

@ESKIMON�SIMON.KEMP@WEARESOCIAL.SG �

HTTP://WEARESOCIAL.SG �

LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�CAIYU.LAM@WEARESOCIAL.SG �HTTP://WEARESOCIAL.SG �