we are social’s guide to social, digital and mobile in cambodia (2nd edition, oct 2012)

we are social�

CAMBODIA�SOCIAL, DIGITAL �AND MOBILE IN�

OCTOBER 2012 �

FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �

CONTACT SIMON KEMP AT WE ARE SOCIAL:�

SAYHELLO@WEARESOCIAL.SG �

@WEARESOCIALSG �

+65 9146 5356 �

WEARESOCIAL.SG �

3 �

14,953,000 �

2,466,305 �

690,520 �

19,642,563 �

TOTAL POPULATION�

INTERNET USERS�

USERS ON TOP SOCIAL NETWORK�

MOBILE SUBSCRIBERS�

CAMBODIA�OCT�2012 �

URBAN�

INTERNET PENETRATION�

SOCIAL NETWORKING PENETRATION�

MOBILE PENETRATION�

RURAL �

20%�

131%�

16% �

80%�

5%�

COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);

URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: MINISTRY OF POST & TELECOMMUNICATIONS (JUNE 2012) � 3 �

14,953,000 �CURRENT POPULATION OF CAMBODIA: �

SOURCE: THE US CENSUS BUREAU (OCT 2012) � 4 �

1.7%�

ANNUAL GROWTH RATE OF�CAMBODIA’S POPULATION:�

SOURCE: THE US CENSUS BUREAU (OCT 2012) � 5 �

64%�OF CAMBODIA’S POPULATION�

IS UNDER THE AGE OF 30 �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) � 6 �

32%�OF CAMBODIA’S POPULATION�

IS BELOW THE AGE OF 15 �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) � 7 �

(! )!ONE THIRD OF CAMBODIA’S POPULATION IS STILL A CHILD �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) � 8 �

80%�OF CAMBODIA’S POPULATION�

LIVES IN RURAL AREAS �

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) � 9 �

2,466,305 �NUMBER OF INTERNET USERS IN CAMBODIA:�

SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 10 �

16% �

INTERNET PENETRATION�IN CAMBODIA: �

SOURCES: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) AND THE US CENSUS BUREAU (OCT 2012) � 11 �

2,136,625 �

NEW INTERNET USERS �IN CAMBODIA IN 2012: �

SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 12�

548%�

GROWTH IN INTERNET� USERS IN CAMBODIA IN 2012: �

SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 13�

SEVEN�NEW INTERNET SERVICE �

PROVIDERS IN CAMBODIA �

IN 2011, THERE WERE �

SOURCE: PEOPLE’S DAILY ONLINE (APR 2012) � 14�

1%�OF CAMBODIANS OWN AN�INTERNET SUBSCRIPTION�

HOWEVER, BARELY �

SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) � 15 �

304 �

NUMBER OF INTERNET �CAFÉS IN CAMBODIA: �

SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 16 �

33%�

GROWTH IN WEBCAFÉS�IN CAMBODIA IN 2012: �

SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 17 �

690,520 �

NUMBER OF SOCIAL MEDIA�USERS IN CAMBODIA: �

SOURCE: FACEBOOK AD PLANNER (OCT 2012) � 18�

5%�SOCIAL MEDIA PENETRATION IN CAMBODIA:�

SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) AND FACEBOOK AD PLANNER (OCT 2012) � 19 �

41%�

GROWTH IN FACEBOOK USERS IN�CAMBODIA IN THE PAST 6 MONTHS: �

SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) � 20 �

1,100�PEOPLE IN CAMBODIA�

JOIN FACEBOOK EVERY DAY �

ON AVERAGE, MORE THAN �

SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) � 21�

THAT’S A NEW FACEBOOK�USER EVERY 2 MINUTES�

SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) � 22 �

(! )!

SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) �

FACEBOOK IN CAMBODIA�OCT�2012 �

13-17�15% �

18-24�50%�

25-34 �28%�

35-44: 4%�

45-54: 1%�

55-64: 1%�

65+: 1%�

23 �

MALE �61% �

FEMALE �39%�

SOURCE: SOCIALBAKERS (SEP 2012) �

TOP FACEBOOK PAGES IN CAMBODIA�OCT�2012 �

24�

# � FACEBOOK PAGE � ‘LIKES’�

01 � LITTLE FASHION� 226,963 �

02 � K TOP � 65,297 �

03 � SMART MOBILE (CAMBODIA) FAN PAGE � 48,657 �

04� SINGTECH CAMBODIA� 44,086 �

05 � VESPA CAMBODIA� 16,658 �

4 TIMES �AS MANY CAMBODIAN FACEBOOK USERS HAVE LIKED

A BRAND PAGE IN 2012 COMPARED TO LAST YEAR �

SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) � 25 �

16,000 �

REGISTERED MEMBERS ON ANGKORONE, ALEXA’S�TOP-RANKED GLOBAL KHMER COMMUNITY: �

SOURCE: ALEXA (2012) � 26 �

SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012) � 27�

19,642,563 �MOBILE SUBSCRIBERS IN CAMBODIA: �

1.3 �MOBILE SUBSCRIPTIONS�

ON AVERAGE, EVERYONE �IN CAMBODIA HAS �

SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) � 28 �

PENETRATION OF MOBILE SERVICES�

CAMBODIA IS ‘MOSTLY MOBILE’�

SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) � 29 �

PENETRATION OF FIXED-LINE SERVICES�

131%� 4%�VS�

CAMBODIA WAS THE FIRST COUNTRY IN THE WORLD WITH MORE MOBILE PHONES THAN FIXED-LINE PHONES�

SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) � 30 �

31%�

GROWTH IN MOBILE SUBSCRIBERS�IN CAMBODIA IN THE FIRST HALF OF 2012:�

SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 31�

3,248,000 �

NUMBER OF 3G SUBSCRIBERS�IN CAMBODIA IN EARLY 2012: �

SOURCE: BUSINESS MONITOR INTERNATIONAL (Q4 2012) � 32 �

16.5%�OF CAMBODIA’S �

MOBILE SUBSCRIBERS�

THAT ACCOUNTS FOR �

SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) � 33 �

23%�OF CAMBODIA’S �

INTERNET ACTIVITY �

MOBILE ACCOUNTS FOR �

SOURCE: PINGDOM (OCT 2012) � 34 �

8 �

NUMBER OF MOBILE �NETWORK OPERATORS IN CAMBODIA: �

SOURCE: INVEST IN CAMBODIA (Q4 2011) � 35 �

70%�OF SMARTPHONES SOLD IN CAMBODIA IN�

Q1 2012 HAD ADVANCED CAMERA FEATURES �

SOURCE: GFK (ARP 2012) � 36 �

THAT’S DOUBLE THE SOUTH-�EAST ASIAN AVERAGE �

SOURCE: GFK (ARP 2012) � 37�

(! )!

US$18 �

PRICE OF A BASIC NOKIA�HANDSET IN CAMBODIA: �

SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) � 38 �

IT’S NOT UNCOMMON FOR �PEOPLE IN CAMBODIA TO�OWN 3 MOBILE PHONES �

SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) � 39 �

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WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�

WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,

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IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �

EMAIL US AT SAYHELLO@WEARESOCIAL.SG.�

FIND OUT MORE AT WEARESOCIAL.SG.�

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