wdie 8 sem2

WDIE

Web 2.0

Emma Duke-Williams

Web 2.0 -

What do you know already?

“Web 1.0” vs Web 2.0DoubleClick --> Google AdSense

Ofoto --> Flickr

Akamai --> BitTorrent

mp3.com --> Napster

Britannica Online --> Wikipedia

personal websites --> blogging

evite --> upcoming.org and EVDB

domain name speculation --> search engine optimization

page views --> cost per click

screen scraping --> web services

publishing --> participation

content management systems --> wikis

directories (taxonomy) --> tagging ("folksonomy")

stickiness --> syndicationSource: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

Source: Slide 15 of http://www.slideshare.net/kmcvean/web-20-the-coming-of-the-storm

What is Web 2.0?

• Collaboration• Sharing• Choice

Web 2.0

ArchitectureAJAX, API, Mashups, Web as a Platform

PeopleWisdom of crowdsPersonalisationCommunity

User Generated Content

Social Networking

Emphasis is on the community Currently very popular.

“Specialist” Social Networking

Eduspaces / Rucku Elgg poweredIndividual centric

NingCommunity centric

Facebook.

2004 – “The Facebook”Mid 2005 – Domain bought.Late 2005 – Used outside US, had to have

academic email addressOnly within same institution

Early 2006 – external to institutionSeptember 2006 – any email addressSept 2006-Sept 2007

2,167 % Increase (ComputerActive)1,800% Increase (Neilsen Netratings)

13th most popular site (users)3rd most popular (page views)Most popular – password protected site.

http://midnightexcess.wordpress.com/2007/11/23/facebook-member-stats-an-update/

Facebook ....

… and students… and etiquette

Newport University

Business / “Academic” Applications

Slideshare / scribd / SciveeKolabora

And others!

Web 2.0

Some examples. The Register - Readers’ views.

Discussion Time.