ways to rapidly grow your facebook fan base with legitimate, targeted followers
Post on 18-Dec-2014
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Ways to Rapidly Grow Your Facebook
Fan Base with Legitimate, Targeted Followers
Presentation By:
Amy Porterfield
Here’s What You’ll Learn • How to move your Profile friends over to your Page.
• How to attract your first 1,000 fans.
• The most effective Facebook ads to grow a legitimate
fan base.
• If you have less than 500 fans, Sponsored Ads are not
the best fit for you just yet. I’ll show you a different
option to grow your fan base with ad support.
Moving Friends to Fans
Link Your Page to Your Profile
Link Your Page to Your Profile
www.facebook.com/username
Add a Like Box Plug-in to Your Website
Post
Consistently
Consistency
always wins on
Facebook.
Post several different
types of content
throughout the day.
questions
Let’s Talk Facebook
LIKE ADS
The OLD Sponsored Like Ad
Who Sees Your
Sponsored
Like Ads?
Don’t Have
500 Fans Yet?
Fan Growth Like Ads
Fan Growth Like Ads
Page Post Like Ads (Target Non-Fans))
Fan Targeting
Target Similar Facebook Pages
Reminders When
Marketing on Facebook
to Non-Fans
Your Facebook ads
should always blend.
Respect the News Feed: A brand’s
Suggested Post is occupying a valuable
piece of News Feed real estate.
When reaching a larger audience, for most
of the users that see your Sponsored Posts,
it will be their first introduction to your
brand. It’s a lot like cold marketing.
Make a good first impression.
Practice word economy. People on
Facebook are multi-tasking every minute,
so be concise, get to the point quickly and
create interest and a sense of value.
How to Create a Facebook Contest
That Will Grow Your
Fan Base & Your Email List
Faster Than the Average Contest
Why a
Contest?
www.contestdomination.com
Case Study: Mixergy, Andrew Warner
Interviews top entrepreneurs and has
published over 800 interviews
At the time of his contest he was selling
premium memberships for his site.
His goal was to attract more leads with the
plan to sell more memberships.
He had a marketing-phobic audience.
Andrew’s Plan Give away 3 lifetime subscriptions to premium level
subscription program ($500 value)1 point for entry. 10
points for referrals.
He posted about the contest on his social sites and mailed
his current leads.
Bonus: Private Q&A with at least 1 referral. (People
wanted to know how he was doing the contest and why he
was doing it.)
The Results
5,527 contest entries
3,714 non-referral entries (his FB, Twitter
or email list)
1,813 social referral entries
1,147 new Twitter followers 678 new
Facebook likes
Case Study: Anthony Veltri, Complete
Newbie
Started from zero - no list at all
Wanted a local audience only
Focused on Facebook traffic to leads
Town of 56K, too small for Groupon to pay
attention to
Still big enough to corner
Ran contests for local gift cards of the businesses he
wanted to run daily deals for moving forward.
He curated the businesses’ existing coupons and deals
that they already offer in the local newspapers, etc.
Purchased FB ads to get exposure for the contest.
Targeted Corvalis only.
Anthony’s Plan
The Results
Generated over 2,300 Facebook Likes
Curated an email list of 2,100 and growing (only
56K in the town)
Average open rates of 40-45%
Average click rates of 18-25%
Local businesses immediately wanted ad space
because so many people were talking about
him online!
Quick Contest Tips
Decide on ONLY one goal. (Not social proof AND leads)
Connect your contest with your other social platforms. Use Pinterest,
Twitter, YouTube and Google+ to drive traffic to your FB Page contest.
Use Facebook Ads to drive traffic to it - at least in the beginning to get it
going.
When choosing a prize, make it relevant to your brand. (No iPads!)
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