way2doit.com - confidential athens 30 october 2007 by: daniela wagner president, tralliance partners...

way2doit.com - Confidentialway2doit.com - Confidential

Athens 30 October 2007Athens 30 October 2007

By: Daniela WagnerBy: Daniela WagnerPresident, Tralliance Partners InternationalPresident, Tralliance Partners International

way2doit.com - Confidentialway2doit.com - Confidential

The internet revolution isThe internet revolution ishere to stay! here to stay!

way2doit.com - Confidential

Growth Trends Growth Trends

• Growth pattern follows overall evolution of purchasing trends on the web – Anglo Saxon markets shift to international markets

• 2000 to 2005: global travel retail sales grew from 6% to 17% of all internet sales

• Now over 50% of all travel sold is sold online versus offline (Easyjet set the trend)

• Complex travel sold online – cruises, packages, etc. • Suppliers want to regain control over intermediaries

(2005: 11% sold via intermediaries, 6% by suppliers)• 2006: announcement of aim by major tour operators to

drive buying online (Thomas Cook 20%, TUI 26%)

way2doit.com - Confidential

But what is next? But what is next?

• So far, the companies have been in control…– Marketing– Banner ads– PPC– SEO

• Now that is changing and the consumer is taking control….– Communities– blogs– Trip Advisor

way2doit.com - Confidential

But what is next? But what is next?

• What the consumer says about your product is more important than what you say about it!

• This is a great challenge for brands and for small and large companies alike

way2doit.com - Confidential

Think differently… Think differently…

• Everyone must have a website – there are no excuses!• Look at the way that you are promoting your business –

tour operators are no longer going to arrive on your doorstep asking for rooms!

• Work out how to upload your product/service information onto as many sites as possible – either through intermediaries, or through ‘social communities’

• As Oscar Wilde said ‘There is only one thing worse than being talked about and that is not being talked about’

• Remember – some people now spend more time on the internet than they do in their jobs! (Second Life, Facebook…)

way2doit.com - Confidential

way2doit.com - Confidential

way2doit.com - Confidential

way2doit.com - Confidentialway2doit.com - Confidential

One example – MASHUPSOne example – MASHUPS

It does not have to be It does not have to be expensive… expensive…

way2doit.com - Confidential

Mashup’sMashup’s

way2doit.com - Confidential

way2doit.com - Confidential

way2doit.com - Confidential

way2doit.com - Confidential

way2doit.com - Confidential

way2doit.com - Confidential

way2doit.com - Confidential

way2doit.com - Confidential

way2doit.com - Confidential

.travel partnerships.travel partnerships

• .travel instead of .com – industry specific organisation of the internet

• Working at a local level – Tralliance Partners International

• Now cover 25 countries in Europe and Latin America

• 25 Asian partners about to join

way2doit.com - Confidential

Greece Greece

• PARTNER: Travel Media Applications Theodore Koumelis (Managing Director Travel Media Applications, Managing Editor Travel Daily News)

• AUTHENTICATOR: SETE George Drakopoulos (General Manager SETE)

• Over 250 names sold in Greece

way2doit.com - Confidential

Thank you!