wassup - micro target groups
Post on 19-May-2015
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Wassup:Micro target groups
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Basic principle
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Classical approach
Brand
Large tartget group
Large media spendings
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Micro target group
Brand Smaller media spendings
Small target group…
…with a wide reach
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Why target micro groups?
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1. For the viral effect - online
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1. For the viral effect - offline
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2. To persuade influencers
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3. To make the message extra relevant
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4. To communicate on a very personal level
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Why micro target groups are good for your clients
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1. 1 on 1 = relevant communication
2. Small groups = high ROMI3. Word of mouth = wider
reach
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Thank you for listening. Now let’s talk.
Arnaud Boucliercopywriter
abouclier@luon.com+32 486 74 76 74
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