warwick business school the digital workplace 17.10.2014

The Digital Workplace

#worklikeanetwork

COMPANIES WERE NOT BUILT FOR CHANGE

DRIVES THE PACE OF CHANGETHE PACE OF INFORMATION

Information

Value

Slow Change

Rapid ChangeMax

Value

Rate of Change,

Information Half-life

Rate of Change,

Information Half-life

Information Half-life,

Need for Rapid

Information Dissemination

UN-LEARNTHE PAST

RESPONSIVENESS

EFFICIENCY

VS

NETWORKS

EMPOWER

INTRINSIC MOTIVATION

COMMUNITY

NETWORKS

EMPOWER

INTRINSIC MOTIVATION

COMMUNITY

HIERARCHIES

CONTROL

EXTRINSIC REWARDS

CUSTOMERS & PARTNERS

CONTROL

EXTRINSIC REWARDS

CUSTOMERS & PARTNERS

NETWORKS

EMPOWER

INTRINSIC MOTIVATION

COMMUNITY

EMPOWER

NETWORKS

INTRINSIC MOTIVATION

COMMUNITY

HIERARCHIES

CONTROL

EXTRINSIC REWARDS

CUSTOMERS & PARTNERS

HIERARCHIES

EXTRINSIC REWARDS

CUSTOMERS & PARTNERS

NETWORKS

EMPOWER

INTRINSIC MOTIVATION

COMMUNITY

INTRINSIC MOTIVATION

NETWORKS

EMPOWER

COMMUNITY

HIERARCHIES

CONTROL

EXTRINSIC REWARDS

CUSTOMERS & PARTNERS

HIERARCHIES

CONTROL

CUSTOMERS & PARTNERS

NETWORKS

EMPOWER

INTRINSIC MOTIVATION

COMMUNITYCOMMUNITY

NETWORKS

EMPOWER

INTRINSIC MOTIVATION

HIERARCHIES

CONTROL

EXTRINSIC REWARDS

CUSTOMERS & PARTNERS

HIERARCHIES

CONTROL

EXTRINSIC REWARDS

Work like a network

#worklikeanetwork

Listento conversations

that matter

Adaptand make smarter

decisions

Growyour

business

Value

stories

The Social Journey and Why we start with a Vision

Strategy &

key stakeholders

Usage

scenarios

IT & social

governance

Comms

& training

Full

Offic

e 3

65 L

aunch

Identify

champions

Organize and develop Champions Community

Inform

stakeholders

Highlight &

share success

Office 365 soft-launch with champions Identify and launch additional usage scenarios

Organization-wide launch: communications, training,

events, success stories

Execute Champions Community

Supervise licensing, security, and social governance discussions

Review of

domains

Assess viability

of third parties

Assist in

reporting

Support global launch

Support

mobile apps

Map to usage scenarios &

create adoption plan

Set vision & identify business

scenarios

Commit resources &

execute on adoption planMeasure, share success,

and iterate

% of

engaged

users

With Training and

Community Management

Without adequate training

and community Management

Formal

launch

Yammer begins to

spread virally People leave

(no value)Identify the

Successes and

Champions

TimeSoft Launch Hard Launch

Why is this so Important?

At the outset of the Social journey each customer should define their “Enterprise Social Vision” by answering the the following 6 questions:

• Why is the organization deploying Enterprise Social at this time?

• How does Enterprise Social support the organization’s Vision / Mission / Strategic Pillars / Values?

• How will Enterprise Social change the organization?

• How will the organization know if Enterprise Social is successful?

• How will Enterprise Social benefit the overall organization?

• How will Enterprise Social benefit every employee personally?

Define your vision

Define your vision

“Enterprise Social will support our corporate strategy to successfully transition in to a new market (digital media) by facilitating improved digital literacy of all employees.”

“The use of Enterprise Social will also facilitate agile working through greater visibility of work and also the ability to adapt quickly to changing conditions or requirements, any where, any time.”

"We create a safe and open collaboration platform for easy sharing of company data and news between employees to improve efficient execution of our corporate strategies as part of our culture of performance.“

“Will help to re-affirm our position as an important organisation in society, and cite us as innovative, and at the leading edge for partnership and collaborative working with our external stakeholders.”

Name of Use Case:

Owner: Target Team/Department:

2. Objectives of use case

4. Steps to achieve this on Yammer3. Success criteria

Time Period:

1. Current Challenge

Learning via coworkers is among the most effective and most used methods

Champions will help to:

1. Create the groundswell and enthusiasm

that grows adoption of improved ways of

working.

2. Build a circle of influence amongst their

teams.

3. Bring the new ways of working to life

across teams.

4. Identify business challenges and possible

solutions.

5. Provide feedback to the project team

and sponsors.

1.

2.

3.

4.

5.

Strategy &

key stakeholders

Usage

scenarios

IT & social

governance

Comms

& training

Full

Offic

e 3

65 L

aunch

Identify

champions

Organize and develop Champions Community

Inform

stakeholders

Highlight &

share success

Office 365 soft-launch with champions Identify and launch additional usage scenarios

Organization-wide launch: communications, training,

events, success stories

Execute Champions Community

Supervise licensing, security, and social governance discussions

Review of

domains

Assess viability

of third parties

Assist in

reporting

Support global launch

Support

mobile apps

Map to usage scenarios &

create adoption plan

Set vision & identify business

scenarios

Commit resources &

execute on adoption planMeasure, share success,

and iterate

Comms

& training

Identify

champions

Organize and develop Champions Community

Inform

stakeholders

Organization-wide launch: communications, training,

events, success stories

Execute Champions Community

Do you have the right factors for success?

Effective Community Management

Are the right people involved?

Executive Support & Participation

Will this be an official channel for

collaboration?

Clarity of Purpose

What do you want from your network?

Integrations

Is Yammer connected to your current

platforms?

Slide Share

Define your vision “Enterprise Social will support our corporate strategy to successfully

transition in to a new market (digital media) by facilitating improved

digital literacy of all employees.”

“The use of Enterprise Social will also facilitate agile working through

greater visibility of work and also the ability to adapt quickly to changing

conditions or requirements, any where, any time.”

"We create a safe and open collaboration platform for easy sharing of

company data and news between employees to improve efficient

execution of our corporate strategies as part of our culture of

performance.“

“Will help to re-affirm our position as an important organisation in

society, and cite us as innovative, and at the leading edge for

partnership and collaborative working with our external stakeholders.”

“Enterprise Social will allow our 40,000 employees to have an equal voice

and for our leadership teams to have a better understanding of what’s

working, to be more informed in executing corporate strategy.”

EASE OF IMPLEMENTATION

ST

RA

TE

GIC

ALIG

NM

EN

T

Champion Team Management

Sign Off

Trained