wallker cty nonprofit council

Rethink Your Fundraising Events

You WORK Hard to Produce Your Fundraising Event

Optimize Your Event So That It WORKS For You

@swellfunds

The Next 45 Minutes……

- Participation Rewarded- Ask questions via Twitter @swellfunds

- Rethink the Goals of your Fundraising Event

- How Can Technology Drive Event Goals?

- Technology Solutions / Ideas

- Questions?

Serial Board Member

Event Chair Treasurer

Interim Executive Director

Board Chair

Software Development

Event Evaluation

Revenue Only

@swellfunds

Diversity of Revenue Sources

Corporate

New Donors

Current Donors

Event Evaluation

Raise Awareness

@swellfunds

Trade Offs: Volume vs. Strategic

Expense per Guest vs. MarginLongevity vs. New

Event Evaluation

Donor Acquisition

@swellfunds

Why is the success of our fundraiser so dependent upon WHO shows up?

Can we leverage the event differently?

Is it possible to expand our event reach through

technology?

YES

Event Guests Carry Small Computers

Peer to Peer fundraising can expand the revenue sources for an event.

Event Software System

- Ticketing & Donation Management

- Peer to Peer Functionality

- Mobile Payments

- Live Streaming

- Social Media

- Real-time reporting

- Data Collection

Picture linked to

Facebook page

Your branding

Guest Scorecard

Action Buttons

Recent Activity

Your branding

How Powerful is Peer to Peer?

1 out of 4 emails sent peer to peer yields a

donation

1 out of 1250 emails sent by the organization

yields a donation

@swellfunds

Planned

Gifts

Major Gifts

Annual Fund Gifts

First Time Gifts / Event Participants

Your Event Should Operate Here…

Most event guests/donors

come from existing donors

@swellfunds

Donor Acquisition

Cause / Organization AwarenessSPONSORS

Sponsor Support

Instagram Photobooth

Facebook Images

Event Social Media Feed

Name of Event

Be a Fan / Follower

Cause / Organization Awareness

How Many Online Places Would a Guest Go to Get Info / Buy Ticket / Donate

to your Event?

Engagement

Learn About Your Cause- Download Research- Subscribe to Your Blog- Visit a Site with Info

Connect with Organization- Social Media commit- Email Capture

Tell Your Story

- Online sharing

- Invite friends

Action

Buttons

Social Media Feed

Leaderboards

Sponsors

Grand total tally

#1: Make it EASY to Donate

#2: Make it quick/easy to check in

#3: Data Collection

#4:Engage guests to share online

#5: Automate your current activity

#6: Connect

1984 2006

“People are naturally nervous about the

unknown and quickly default to how things have

always been done”

Fundraising is the most visible

example of the organizational culture

Innovative

Cutting Edge

Unique

Modern

Multi-Generation

What Message Does Your Event

Send Donors?

Reciprocity

Social Proof

Scarcity

Commitment/Consistency

Authority

Give Something to Your Guests/Donors

Don’t Make Them Attend a Poorly Organized Event

Include Social Influencers

Leverage Social Media

Culture of Giving Limited

Tickets

Rare Opportunity

Fear Of Missing Out

Need to Give Again

Post Event Communication Solidify Commitment

Reward Repeat Guests

Duty to People in Powerful Positions

Board

Event Speaker

Organization Thought Leadership