walksafe tech startup

My story

The annual stats

70,000 injured

4,200 dead

2010 USDOT Data

The team

Daniel Zinna, BSBA ’14 Entrepreneurship, Marketing

Daniel Newton, BSBA ’15 Entrepreneurship, Consulting

Kairos Fellow

Jeremy Greeter, Biology Ph.D. Candidate

B.S. Biomedical Engineering

& Applied Physics

NDSEG Research Fellow

WalkSafe

WalkSafe is system that uses traffic

cameras to help pedestrians cross

the street safely.

Data

Product

A system that protects the pedestrian in multiple scenarios.

Visual Animation

Green Arrow= Cars moving towards pedestrians

Possible pedestrian injury

Beta Product

Customer Validation

Mike Kennon Chief of Raleigh Transit

The market

Raleigh (Beachhead)

50 out of 600

$250,000

The market

High density cities

New York

San Francisco

Chicago

Boston

Philadelphia

The market

$1,555,000,000 TAM 311,000 U.S. lights x $5000

Competition

Radar based pedestrian system

Traditional Pedestrian

Timers

Competitive Advantage

Far more expensive and complex

No real protection

from injury

Revenue Streams

One time:

Camera system

$5000 per light

Re-occuring:

Pedestrian Data

$100 monthly (contract)

Financials

Year1 Year 2 Year 3

Revenue

Gross Profit

Expenses

Net Income

$0 $207,760 $1,027,230

$60,250 $107,312 $222,730

($60,250) $100,447 $804,499

$0 $408,000 $2,013,000

Financials

Year1 Year 2 Year 3

Revenue

Gross Profit

Expenses

Net Income

$0 $408,000 $2,013,000

$60,250 $107,312 $222,730

($60,250) $100,447 $804,449

Burn Rate in year 1 $3,012 (monthly)

Initial startup costs $116,000

$0 $207,760 $1,027,230

Funding

Startup Costs:

Asset %:

Year 1 Burn

Total

$17,800

65%

Founders Cash $15,000

$36,151

Net Cost $2800

$38,951

Ask

Pre-money

Investment

Post-money

$35,000

$35,000

$70,000

45%

45%

• 1 out 3 Board Seats

• 10% post-money option pool

• First right of refusal

100%

10%

Milestones

Now 3 Months 6 Months 9 Months 21 Months 13 Months

The board

Chris Jefferson

Traffic analyst at Raleigh transit

Thank you

Appendix

25

26

Government Officials

• Big Budgets

• Large Reach

• Large Amount of Pedestrians

Schools

• Small Budgets

• Localized Reach

• Medium Amount of Pedestrians

• Highly Valued Pedestrians

Neighborhoods

• Small Budgets

• Localized Reach

• Small Number of Pedestrians

Positioning

Capital Investment

Ability to Keep Pedestrians safe

High

High

Crosswalk Button

WalkThru

Siemens System