vserv - overview

MaximizeMobileMobile Ad Exchange across Emerging Markets

280+MILLIONUNIQUE USERS

PER MONTH

*Q4, 2013

31 Billion Ad Requests Per

Month

*Q4, 2013

LATAM AFRICA

MID EASTINDIA

SE ASIA

Emerging Markets

are Leading

the

Mobile Wave

Asia Pacific3,666 mn

Middle East297 mn

Europe1,165 mnNorth America

391 mn

Latin America713 mn

Africa784 mn

RegionMobile Subscriber Base (Mn)

Source: Portion Research

Half the ‘Mobile World’ will be in ASIA

Over 50% of new subscriber additions worldwide will be from

China, India, Indonesia and Brazil

West

ern Eu

rope

Easte

rn Europe

North Ameri

ca

Asia Pac

ific

Latin Ameri

ca

Middle Ea

stAfric

a0%

10%

20%

30%

40%

Mobile Devices Smartphones

5 Yrs CAGR in Device Shipments by Regions (%)

Source: Portion Research

Developed Markets

14%Emerging Markets

20%<

Asia Pacific17X 40%Middle East & Africa

17X27%

Europe10X22%North America

9X 18%

Latin America13X 32%

Region5 Yrs Growth in Mobile Data Traffic (X);CAGR Mobile App User Base (%)

Worldwide Average 13X; 30%Source: VNI, CISCO

Emerging Markets will race aheadGrowing faster on both Mobile App Users & Mobile Data Consumption

We are leveraging

this massive opportunity!

Maximize the Value of Mobile Media forAdvertisersDevelopersTelcosPublishers

ADVERTISERSMAXIMIZE REACH / ENGAGEMENT / ROI

Exclusive Full-Screen Ads at App launch that deliver exceptional

ROI

AudiencePro™ - Next Wave of Audience Targeting

Engage Users with Impactful Rich-Media Ads & Smarts

Rewards

Unparalleled Reach across Emerging Markets

DEVELOPERSMAXIMIZE APP-REVENUES

Simple Integration with AppWrapper™ & Cross Platform

SDKs

Real Time Bidding (RTB) & Hybrid Mediation maximizes global revenues

High eCPMs through standards compliant Rich Media Ads

Partner for Emerging Markets by using mediation adaptors

TELCOSMAXIMIZE ARPU

Fully Privacy Compliant

Architected to work without any PII (Personally Identifiable Information) & Opt-Out built in

AudiencePro™ - Leverage Subscriber Data for Advertising

Basic Parameters

› Real Time Balance

› ARPU

› City

› Gender / Age Group

› Roaming Status

Advanced Parameters

› Home / Office / Current location (Cell ID based)

› Site / App usage

› Device Age on Network

› VAS Genre

› Influencers

Boost Mobile Content ARPUs with Subscriber Balance based Ads

Generate Ad Revenue from subscriber Home & Office Location

Grow Mobile Internet data usage with SmartRewards

PREMIUM PUBLISHERSMAXIMIZE AD-REVENUES

Largest Ad Sales Team across Southeast Asia,

India, Middle East & Africa

Unclutter your site with Space Optimized Rich Media

Ad Formats

Comprehensive Monetization across

Apps & Sites

Brand Advertiser Partners

Performance Advertiser Partners

Developer Partners

Premium Publisher Partners

17

Awards & RecognitionProducts:• AudiencePro - Mobbys 2013• AppWrapper - mBillionth South Asia 2013

Leadership:

• Mobile Professional of the Year – Mobbys• #22 on Business Insider’s Most Important

People in Mobile Advertising• #22 on India’s First Digital Power 100 –

Impact• WAT Award – Mobile Entrepreneur of the

Year

Company:• Media Company of the Year - MMA Smarties• Red Herring Top 100 - Asia• Fastrack Top 20 Startup – Techcircle• Fastest Growing Company in the Portfolio –

IDG Ventures

Research & Insights

BRIC SE ASIA LATAM

EUROPE MID EAST AFRICA

• Brazil• China• India• Russia

• Indonesia• Malaysia• Singapore• Thailand• Vietnam

• Argentina• Chile• Columbia• Mexico• Venezuela

• France• Germany• Italy• Spain• UK

• Egypt• Jordan• Saudi Arabia• Turkey• UAE

• Ghana• Kenya• Nigeria• South Africa• Uganda

Key MilestonesAppWrapper.org

Launched SmartRewards

SE AsiaExpansion

Ad Requests

Get in Touch!info@vserv.mobi

INDIA USA UK

SINGAPORE SOUTH AFRICA DUBAI

INDONESIA MALAYSIA THAILAND

VIETNAM PHILIPPINES