vredeseilanden & sustainable agricultural chain development
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Vredeseilanden & sustainable agricultural chain development
Chris Claes, 15/10/2009
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Vredeseilanden
A viable livelihood for organised family farmers
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Vredeseilanden
- Pluralistic and independent
- Dialogue
- Structural development
- Social base / national campaign
- Member of 11.11.11
- Turnover: +/- 12 mio euro
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Vredeseilanden
1960: birth North-South movement and NGOs
1998: Vredeseilanden = Vredeseilanden + Coopibo + Fado
central values: pluralism en dialogue
complementarity (geografical, financial,…)
co-operation versus fragmentation
2001: focus on sustainable agriculture and food security + policy influencing through concrete evidence
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Vredeseilanden
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Vredeseilanden
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Vredeseilanden
13 countries
- Senegal, Benin, Togo, Niger, Gambia, Burkina Fasso- Uganda, Tanzania, Congo- Nicaragua, Ecuador, Costa Rica- Indonesia, Vietnam, Laos- Belgium
From 13 country-offices to 7 regional offices
170 partners
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VredeseilandenMission
Viable livelihoods for organised family farmers
In North and South
through income generation from sustainable agriculture
Vredeseilanden contributes to the empowerment of farmer organisations to improve their position in the agricultural chain (from production to consumption). Consumer demand and markets are driving forces.
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Scenarios 2015Markets dominant
Value shift marginal
Energy expensive
Energy cheap
Valueshift in marketsEcological and social concerns
Scenario A
Scenario A
Scenario B
Scenario B
Scena-rio C
Scena-rio C
How to make a transition towards to a world where market logic that incorporates social and environmental concerns, leads?
-governments: laws, incentives?
-private sector: CSR in the heart of the business model?
-consumers: consuming sustainable produce?
-performant farmer organisations that produce
quality, quantity, sustainably, lobby, negociate…?
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Vredeseilanden3 strategic objectives
ECONOMIC
POLITICAL
Consumer behaviourConsumer behaviour
Evidence
Continiuous debate
Objectives 2008-2013
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Economic objective……sustainable agriculture chain development
- chain: from producer to consumer
(production-transport-transformation-distribution)- local, regional, international- organised family farmers
- influence on trade-relation(s)
- income
Cynefin quadrant; the science of complexity
• Emerging realities
• Interaction between different actors
• No straightforward planning possible
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Realisation of economic objective through multi-stakeholder dialogue processes
Market complexity
Different actorsfarmer organisation
private companypublic authoritiesresearch instituteNGO
Multi-stakeholder dialogue
Experiments
Innovation
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Political objective…
… stimulating a ‘friendly economic and political environment’ or an enabling environment in favor of family farming and sustainable agriculture
via advocacy (lobby and mobilisation)
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Realisation of political objective via ‘political’ alliances
Multi-stakeholder dialogues
Experiments
Innovation
Evidence
‘Political’ alliance
Advocacy (decisionmakers private- and public sector)
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The proof is in the pudding…Innovation in Benin
Project: rice in ‘bas fonds’ of Savalou
Objective: food security through increase in production-
capacity and better market positioning (partners: farmer organizations: economic on local level, political on higher level)
Results:500 ton in 2002
6000 ton in 2008
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From production- towards marketing support
Increased production volume:20% food security
80% local and regional markets
Objective: marketing support- transformation
- markets and marketing - lobby for domestic rice (vs imported and subsidized Asian rice)
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… From Benin to BelgiumInnovation via ‘learning alliances’
Partners:UCR, UNIRIZ, CCRB, FUPRO - Veco Benin –
Vredeseilanden - Colruyt - KULeuven (Agricultural Economics)
Objectives:- quality control / presentation / marketing /
distribution- export to Europe (development fair trade chain)- communication (stakeholders)
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Innovation delivers evidence…
… on ‘byer power’ of supermarkets and pressure on producer prices
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Evidence as a starting point for advocacy through ‘political alliances’
Action:‘kissing’ in favor of a sustainable relationship between
farmers and supermarkets on Valentines day 2007
Alliance partners :- Oxfam-Wereldwinkels and Max Havelaar (Ik ben
Verkocht) - Boerenbond
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Vredeseilanden in “the South”“Sustainable Agricultural Chain Development”
Vredeseilanden & SACD Chain-analysis and facilitation of business oriented
choices Local, national and international chains Facilitate innovative SACD-pilots Business development of farmer organisations (by
training, exchanges etc.) Scaling-up and multiplication
to other (development actors) Promote access to financial means
(e.g. credits)
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Vredeseilanden in “the South”Advocacy
= part of SACD Local and national chains: by and with farmer organizations
and strategic partners (private sectors, NGOs, VIPS, etc.) International chains: idem, at national level, with
international organizations and in Belgium Strategy: own successes and that of others as “evidence”
for “scaling-up” example:
- local food procurement by WFP in East-Congo - member of Belgian government representation at the FAO-top in Rome (June 2008) - member of the Global food Crisis Roundtable of the World Bank - member steering group IAASTD agricultural study (Worldbank, CGIAR etc.) - president food security group of Concord, the umbrella organization of EU-development NGOs
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Vredeseilanden in Belgium
Program- Analysis and development of sustainable agricultural chains
(economic objective) - Promote an enabling political and economic environment through
evidence (political objective)- promote buying behavior consumers
Strengthening social base - 10.000 volunteers (financial campagne January)- 12.000 registrated private donors / 150.000 punctual donors- Public opinion (press and media)
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Vredeseilanden in BelgiumProgram
Analysis and development of SAC in co-operation with retail (Colruyt, Carrefour, Delhaize…), university (KULeuven), Boerenbond, …: analysis and improvement of existing food chains: e.g. asparragus, pineapple,…
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InvestorsSo use point of leverage here
Primary producers/extractors
Consumers
Need to reduce the threat!
Need to reduce the threat!
Engage with >1B producers
About 300-500 companies
control ~ 70% of choice
Persuade >6B shoppers?
Su
pp
ly C
hai
n
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Sustainable business models
Supply side model
Business driven
model
Donor driven model
Does not empower
Small producers to succeed over long term
Lacks market insight and raises
Empowerment and sustainability
problems
Lacks critical buyer relationships that
ensure market demand
Sustainable model
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Vredeseilanden in BelgiumProgram
Promote enabling political and economic environment through evidence from SACD through multi-stakeholder platforms (cfr Kauri), exchanges, colloquia, campagnes, …
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Vredeseilanden in BelgiumProgram
Influence buying behavior consumers
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Vredeseilanden in Belgiumstrengthening social base
Financial campaign January (10.000 volunteers), 20 km of Brussels (30 private companies, 1200 runners), …
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Vredeseilanden in BelgiumStrenghtening social base
12.000 donors, 150.000 punctual donors,….
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Vredeseilanden in Belgiumstrengthening social base
Public opinion (press and media)
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Thank You
Good luck!
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