vmworld 2013: socialcast: accelerate innovation, improve collaboration, and attract and retain...

Socialcast: Accelerate Innovation, Improve

Collaboration, and Attract and Retain Employees

Igor Spivak, VMware

EUC7390

#EUC7390

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Lets Talk About

Market Evolution

Inflection Point in Enterprise Social

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Socialcast by VMware

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2 Years Ago

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700B

200M

100M professionals

2 Years Ago

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Today

1.1B

500M

200M professionals

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What Do You Believe?

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Fad?

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Teams are more effective through the use of social technology

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“Over 67% of organizations already implemented

some form of Enterprise Social.”

IDC May 2012 Social Business Survey

Enterprise Social Has Arrived

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The Market Has Changed

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Customers Come to Us

All sizes of deployments – 50-400,000 seats per company

All industries – financial, government, medical

All markets – US, EU, APAC

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Value Is Proven

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SAS

Solve problems more quickly

• Expose collective knowledge for everyone’s benefit so no one is left out

• Consolidate employee communications, IP, documents in one place that is integrated with wikis, blogs, etc.

• Dr. Goodnight (CEO) leverages Socialcast for company-wide meetings

• “Love the Hub” Day

Find Experts

• Uncover hidden talent across the organization. By removing hierarchical barriers to communication and knowledge sharing, Socialcast helps people find and connect with experts in real time

Customer Story

SAS, a leading provider of business

analytics software and services, uses

Socialcast as part of a commitment to

develop innovative ways for employees

to connect and collaborate. As a

knowledge-based organization, SAS

uses Socialcast to get knowledge out

of the minds of employees and into the

corporate community where it can be

shared and discussed across different

organizations and locations. Known as

The Hub, the Socialcast community

within SAS has become a place for

discussions and getting questions

answered from anyone in the company.

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Get more out of your existing IT

systems—make them social.

• Associates able to break down knowledge silos and share information across teams

• SharePoint lacks ability to have easily-discovered, interactive discussions around groups and common interests

• Created over 100 Reach extensions • Built 20 different applications to help

Humana measure and monitor associate engagement

Socialize Business Applications

• Documents stored in Microsoft® SharePoint® can quickly stagnate and are difficult to find. Socialcast adds a secure social layer to SharePoint, and other business systems, enabling people to easily share and discuss content with colleagues and team members.

Humana

Customer Story

Humana, a leading health benefits

company uses Socialcast to maximize

their investment in SharePoint. By

adding Socialcast Reach extensions

to various internal SharePoint sites

(Help Desk, Innovation, Event

Planning, Corporate News, Executive

Communications, etc.), employees

can link directly to SharePoint

resources from within the Socialcast

Activity Stream. Content and

information are no longer kept in closed

silos, but are easily shared across the

company, creating new levels of

discussion and collaboration.

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Philips

Connect people to the

knowledge, ideas, and

resources they need to be

successful

Engage Your Global Workforce

• Tap deeper into the passions,

imaginations, and ingenuity of your

workforce. Socialcast allows

employees to ask questions, share

ideas, and find others who can help

them do their jobs better; all of

which improves agility and

engagement.

Customer Story

Royal Philips Electronics, a diversified

global health and well-being company,

launched their Socialcast community,

Connect Us, in April 2010. Connect Us

unites tens of thousands of employees

across the globe in sharing ideas and

improving business practices.

Specifically, Connect Us was built to

help generate pride amongst

employees, strengthening Philips’

position as one of the world's leading

employers. Connect Us stimulates

conversation and sharing among

employees around the world,

accelerating the flow of information,

and creating a unified global workforce.

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3M

Give global labs a distinctly

local feel

• Small lab feel

• Goals: Improve innovation,

accelerate product development,

facilitate real time brainstorming

and feedback

• “knowledge at rest” vs “knowledge

in motion”

Accelerate Innovation

• By improving the flow of

communication between R&D labs

scattered across the globe,

Socialcast can improve innovation,

accelerate product development

and save time.

Customer Story

Through Socialcast, 3M has created

the experience of working in “one big

lab” where employees can collaborate

as easily as turning to a trusted

colleague down the hall. In the first

year, the Socialcast community has

grown to 3,000 members, and has

made a big difference in the way the

company’s labs collaborate and share.

Information and ideas can flow faster,

helping to make 3M one of the world’s

most innovative companies.

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The Snowden Effect SaaS vs On-Premise

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Seeing a Pattern Enterprise Social products have been successfully satisfying the basic use cases

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Has Enterprise Social Arrived? Huge difference in how even the basic use cases are handled

in different enterprise social products

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Fragmentation and pseudo-social are hurting the market

Core social features – social graph, activity streams,

groups, profiles

Carry over – Blogs, wikis, intranets/micro sites

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Social War of 2013-2015 AD

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How Does Socialcast Do It?

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Its about the End User

Including too much dilutes user experience

Without great experience for people Enterprise Social can’t exist

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Focus on the Social Way to Work Structured social experiences

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We Believe in Building Experiences Beyond the software we ship

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Partner with Our Customers

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Build Systems That People Want to Use

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Where to Go Next?

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Document Management

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Deep Integrations with Enterprise Systems

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Workflows

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APIs and More APIs

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Examples

Be able to approve a purchase request in the ESN after having

a conversation about it

Monitor and control VMs in the stream

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A Place People Want to Come to

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Understand the Larger Mission by Connecting to the Whole Company

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Be Connected with Their Team through Better Context and Transparency

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Get More Done by Spending Less Time Looking for Information

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Work from Anywhere on Their Terms

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Embracing the Social Workplace

THANK YOU

Socialcast: Accelerate Innovation, Improve

Collaboration, and Attract and Retain Employees

Igor Spivak, VMware

EUC7390

#EUC7390