visualizingyour*idea ken*baldauf · final product-judging 8. has the team developed a prototype or...

PrototypingVisualizing  Your  Idea

Ken  Baldauf

Design  Thinking

Design  Thinking

ITERATE  – ITERATE  – ITERATE  -­‐ ITERATE

Final  Product  Judging

1.Did the team identify a significant problem (in terms of money or impact) and create a venture to solve this problem?2.Did the team use the Business Model Canvas or similar tool to identify and track assumptions?3.Did the team clearly state their assumptions / hypotheses?4.Did the team identify the most crucial assumptions to test first (the ones that will kill their business)?5.Did the team design low cost, rapid, but reliable tests of these hypotheses?6.Did the team conduct the tests in a reliable manner?

• Number of tests - should be adjusted for industry, product type (web vs physical product), and business type (B2B vs B2C)

• Quality of tests - interviews are high quality, surveys & focus groups are much lower quality (you don't know which questions to ask) unless interviews have been conducted first

7.Did the team clearly state what they learned and how that learning informed a pivot?8.Has the team developed a prototype or minimum viable product (we want to reward prototypes over full products unless the product is the result of many prototypes tested with customers - in other words, we want to reward working from prototypes up to products, we do not want to reward just building products from the start)?9.Does the team have significant evidence that the solution is validated (includes letters of intent, purchase contracts, sales, and partners)?*

https://innovation.fsu.edu/events/innolevation/judging.html

Prototypes  test  assumptions  through  iterative  interviews  to  identify  problems  and  improve  product  quality!

Final  Product  Judging

Final  Product  Judging

8. Has the team developed a prototype or minimum viable product (we want to reward prototypes over full products unless the product is the result of many prototypes tested with customers - in other words, we want to reward working from prototypes up to products, we do not want to reward just building products from the start)?

https://innovation.fsu.edu/events/innolevation/judging.html

Story  tellingStoryboarding

Visualise &  Communicate

http://www.designkit.org/methods/35

http://dschool.stanford.edu/use-­‐our-­‐methodsPrototyping  @  dschool

Prototyping  @  Ideo http://www.designkit.org/methods

Types  of  Products

Manufactured Apps

Services/Systems

PrototypingManufactured  Products  

The  Need  for  Engineers

•Materials  Research• Tolerances• Electronics•Manufacturing  Processes  

https://www.kickstarter.com/projects/ostrich-­‐pillow/batband?ref=user_menu

Makerspaces  Empower  the  Public

•3D  Printing• Laser  Cutting•CNC  Routers•Arduino  &  Raspberry  Pi

•Computer  Aided  Design  (CAD)  Software

http://www.shapeways.com

https://www.tinkercad.com

https://www.youtube.com/watch?v=ZqbG7BmmlWw

PrototypingApps

The  Need  for  Graphic  Designers

•Branding•UX

https://www.kickstarter.com/projects/ostrich-­‐pillow/batband?ref=user_menu

App  Prototyping  Software

• https://proto.io• https://www.fluidui.com/• https://marvelapp.com/• https://www.invisionapp.com/

Questions?Ken  Baldauf

kbaldauf@fsu.edu