visual communication condensed

“Power corrupts.

PowerPoint corrupts absolutely.”

Edward Tufte

REPORT

Document

Slideument

Informational Factual Hierarchical

CONVEYS INFORMATION

report

Words

Numbers Images

We learn better from wordsWe learn better from words

and pictures togetherand pictures together

than from words or picturesthan from words or pictures

alone.alone.

We learn better from wordsWe learn better from words

and pictures togetherand pictures together

than from words or picturesthan from words or pictures

alone.alone.

We are We are

hardwired for hardwired for

understanding understanding

images.images.

Garr ReynoldsGarr Reynolds

The image gives rise to thought.

Paul Ricoeur

from thought to image. . . .

from idea to story. . .

story

Dramatic Emotive Experience

report story

presentation

Presentation

Simplifies MotivatesEngages

What’s What’s youryourstory?story?What’s What’s youryourstory?story?

In the hands of an honest and humble mentora presentationcan become a storythat changes people and their worlds.

In the hands of an honest and humble mentora presentationcan become a storythat changes people and their worlds.

Imagining the storyImagining the story

Building your presentationBuilding your presentation

Designing your slidesDesigning your slides

“Most ideas you can dopretty darn well

with a stick in the sand.”

Alan Kay

AIDAAttention

Interest

Desire

Action

Apathy Interest

Chaos Clarity

Passivity Action

Beginning Middle End

Beginning Middle End

situation complication resolution

Beginning Middle End

situation complication resolution

what is what could be the reward

Beginning Middle End

situation complication resolution

what is what could be the rewardgap

Call toAdventure

Call toAction

ACTION

ThemThem

Influence

Influence

The world

The world

“More important to culture

than social fabric is

the necessity of imagination.”

James Hillman

Imagining the storyImagining the story

Building your presentationBuilding your presentation

Designing your slidesDesigning your slides

Topical

Sequential

Spatial

Climatic

Problem-solution

Compare-contrast

Cause-effect

Advantage-disadvantage

Imagining the storyImagining the story

Building your presentationBuilding your presentation

Designing your slidesDesigning your slides

Simplicity

Empty Space

Contrast

SimplifySimplify

High Signal-to-Noise Ratio (SNR)

less noise more signal=

52%

41%

21%

15%

33%

2007 Obesity Rates by Country

United States

Germany

Thailand

Japan

Australia

52%

41%

21%

15%15%

33%

2007 Obesity Rates by Country

JapanJapan

United States

Germany

Thailand

Australia

Japan15%

Lowest Obesity Rate, 2007

52%

52%of new office buildings

That’s 85‘see-throughs’

in Washington, DC are empty.

million$100lost annually. . .

in leases/rentals

empty space creates meaning

49,415stress-relatedhospitalizations:Australia, 2001-2002

94%of Americanswon’t buy a car from a bankrupt automaker.

“It was made by someone capable of believing that an angel might come and sit on it.”

“It was made by someone capable of believing that an angel might come and sit on it.”

Shaker furnitureShaker furniture

reboot yourselfreboot yourself

Simplicity

Empty Space

ContrastContrast

CONTRAST

FlowProximity

Arrangingthe Elements

Alignment

Hierarchy

ContrastSizeShapeShadeColorProximity

ContrastSizeShapeShadeColorProximity

ContrastSizeShapeShadeColorProximity

ContrastSizeShapeShadeColorProximity

ContrastSizeShapeShadeColorProximity

. . . . is an act of communication

. . . . a deep understanding of the person

with whom the designer is

communicating.

Garr Reynolds

Design

Designis about humans creating great worksthat help or improve the livesof other humans.

Garr Reynolds

In the hands of an honest and humble mentora presentationcan become a storythat changes people and their worlds.

In the hands of an honest and humble mentora presentationcan become a storythat changes people and their worlds.

Entelechy Productions (2011)

References

Reynolds, Garr (2008). PresentationZen. Berkeley, CA: New Riders.

Reynolds, Garr (2010). PresentationZen Design. Berkeley, CA: New Riders.

Duarte, Nancy (2008). Slide:ology: The Art and Science of Creating Great Presentations. Sebastopol, CA: O’Reilly.Duarte, Nancy (2010). Resonate: Present Visual Stories that Transform Audiences. Hoboken, NJ: John Wiley & Sons.

Few, Stephen (2004). Show Me the Numbers: Designing Tables and Graphs to Enlighten.Oakland, CA: Analytics Press.

Reynolds, Garr (2011). The Naked Presenter: Delivering Powerful Presentations With or Without Slides. Berkeley, CA: New Riders.

Tufte, Edward (2001). The Visual Display of Quantitative Information.2nd ed. Cheshire, CT: The Graphics Press.

Tufte, Edward (2003). “PowerPoint is Evil” Wired Magazine, September 2009.

Whitehead, Alfred North (1929). The Aims of Education. New York: The Free Press.