vistara: 5 things they did differently

VISTARA: TATA, THIRD TIME LUCKY?5 T H I N G S T H E Y A R E D O I N G D I F F E R E N T LY

NO CHEAP FARES, NO DISCOUNTS

• FULL SERVICE CARRIER Airbus 320-200

• Domestic flights• Service based competition• Ticket price higher than

competitors by Rs. 1000

LOYALTY BY MONEY, NOT MILES

• Loyalty points accrued ON ACTUAL SPENDING rather than miles flown

• Transparent & easy to understand loyalty system

• Head of family gets points for booking for upto 5 members

• Rivals Jet Airways Loyalty program based on miles

LOW COST WITH FULL SERVICE OFFERING

• LEAN STRUCTURE with full service

• Cost leadership through IT & service innovation

• Low cost structure with office space & personnel

NO ADVERTISING, FANFARE

• No splashy launch party

• INTEGRATED MARKETING online

THREE CLASS CONFIGURATION

• First airlines to offer THREE CABIN SERVICE

• 16 Business, 36 premium & 96 economy seats

• Premium facilities offer business class facilities at lower price

• Jet has two class business & economy• Increase demand for better facilities in

the market