visibility mobile and metatxt launch ctia 2008
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Mobile Search
Mobile Web Strategies September 9 2008 – San Francisco CTIA
Bena Roberts & Michael “Luni” Libes
What is Mobile Search?
Mobile Search will be worth$12 billion in 2011 (Gartner)
Mobile Search Business ModelsService ARPU Opportunities
Mobile Search Sponsored portalsManipulated portals (We suggest etc.)Paid linksSponsored Services
Mobile Advertising
Branded Portals
Banners Text linksOff portal pockets of ad opportunity
Keyword planners Revenue opportunities for nailing the correct keyword
Meta tools New business models
Mobile SEO New business models
Multimedia content New business models
Mobile Search Continually evolving to form more new models
But we are not there yetService Average Price
UK Mobile Advertising CPM GBP 25
UK Yahoo Mobile AD CPM GBP 5
European Average PPC GBP 0.22
US PPC USD 0.25 – USD 1
Rest of World PPC USD 0.03 – 0.10
Mobile Operator portal Germany PPC EUR 5 – 0.25 PPC
Sponsored placement UK operator GBP 15 PPC
Keyword tools Free
In game advertising GBP 5-6 per game
• Traffic and uptake will happen and when it does ARPU will increase with demandSource: visibility mobile
On- and Off-Portal Search
?
On- and Off-Portal Search
MobileSearch
DownloadablesMusic, Tones, Pix, Games, etc.
Branded ContentNews, Weather, Sports, etc.
InformationWeb, News, Weather, Sports, etc.
User ContentSocial, Pictures, Videos, etc.
ShoppingConsumables, mCommerce, etc.
Physical WorldLocal, Maps, Directions, etc.
on-porta
l
off-portal
Federated Search
Music
Sponsored
Ringtones
Web
Events/Tickets
News
Wikipedia
YouTube
Sponsored
Flight Status
Airport Limos
Web
Business Listings
Weather
Restaurant Reviews
Hotels
Sponsored
Business Listings
Map
Navigation
Web
Shopping
News
Stock QuotesA B C
Partnerships
Music
Events/Tickets
News
Wikipedia
MySpace
Flight Status
Weather
Restaurant Reviews
Hotels
Map
Navigation
Shopping
Stock Quotes
Operator/Publisher Licensing Crawling/APIs
YouTube
Flickr
…
Tones
Pix
Games/Apps
Web
Business Listings
…
Location Based Search
Music
Events/Tickets
News
Wikipedia
MySpace
Flight Status
Weather
Restaurant Reviews
Hotels
Map
Navigation
Shopping
Stock Quotes
YouTube
Flickr
…
Tones
Pix
Games/Apps
Web
Business Listings
…
The Future of Mobile Search is cultivating mobile search
The Future of Mobile Search
• You‘ve created a mobile-optimized site– http://m.domain.com / http://domain.mobi
Meta.txt
• Simple text file describing your site:http://domain.com/meta.txt
Start optimisation now at www.metatxt.org
Who we areBena Roberts
visibility mobile/ GoMo News bena@visibilitymobile.comwww.gomonews.com www.visibilitymobile.comwww.metatxt.org
Michael Libes
Co-Founder & Chief Architect Medio Systems
luni@medio.comwww.medio.com
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