virtus - get sociable! part 1

Getting Sociable! with@shanegibson

“I think that’s going

to break.”

Socialized.me @shanegibson

“The Customer Owns Your Brand”

Socialized.me @shanegibson

800 Million

Socialized.me @shanegibson

150 Million

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250 Million updates/day

Socialized.me @shanegibson

Socialized.me @shanegibson

2 Billion views/day

Socialized.me @shanegibson

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

Socialized.me @shanegibson

Socialized.me @shanegibson

“After accruing the initial 120 participants and an additional 144 engaged influencers, the word of mouth power kicked in, as those individuals, proud to have “earned” such special treatment, generated more than 4,600 tweets about the new route. This, in turn, led to more than 7.4 million impressions and coverage in top blogs and news outlets like the L.A. Times and CNN Money. And all it took was making those original 120 participants feel special.”

Porter Gale – VP Marketing, Virgin

Socialized.me @shanegibson

Socialized.me @shanegibson

The Reverse Drip

Socialized.me @shanegibson

Socialized.me @shanegibson

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

Rules of Engagement

Socialized.me @shanegibson

Social media

marketing is about LISTENIN

G

Socialized.me @shanegibson

Socialized.me @shanegibson

Socialized.me @shanegibson

Use Multiple Channels

Engagementdb.com

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Who blogs anyway?

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Islands

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Ecosystem

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Canada’s Biggest Book Launch Party

(Until someone tells us otherwise)

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Sociable! Book Launch

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Being

Socialized.me @shanegibson

Getting Sociable!

Socialized.me @shanegibson

Summary1. Marketing is now a conversation

2. Know the rules of engagement

3. Listen and get proactive in your community

4. Remember… get Sociable and use the internet to get off the internet

Socialized.me @shanegibson

ResourcesFB.me/sociablebook

http://closingbigger.net

http://twitter.com/shanegibson

http://slideshare.net/shanegibson