virtual events & hybrids asae

RUNNING A HYBRID VIRTUAL EVENT

Why Go Virtual or Hybrid?Pros• Reach more people• Better Speakers• New revenue

– Sponsors & exhibitors– Registration fee– On demand library sales

• Drive more attendance– 30% of one events virtual audience said

very/highly likely to attend physical event next time

– Keeps “off-cycle” attendees engaged– Keeps lost exhibitors engaged

• Penetrate New Markets

How Does A Hybrid Event Differ From Other Online Options

• Usually One to Many• 2D w/ Minimal Engagement• Live or Archived• Audio & Powerpoint

Tele-Seminars / Webcasts

Virtual / Hybrid Events

• Many to Many• Highly Interactive• 2D & 3D Solutions• Audio, Video, Powerpoint• Chat, VoIP, 3D Avatars

Running A Virtual or Hybrid Event is NOT Difficult

• Simply Stream Your “Live Presenters” into an Online Engaging Environment

Into 3D

Into 2D

Or CombinationSTREAM…..

STEP 1. Evaluate Users Experience

2D vs. 3DFocus on the Long Term Experience You are Seeking for Your Audience….

…Not on the Short Term Technical Barriers

Most 2D Players are Built in Flash or Silverlight

Basic 2D Players Include:Streaming Video, Audio, & Presentation MaterialsChat, Polling & Question Functionality

Advanced 2D Environments Include:Exhibit ListingsNetworking LoungesSlick Flash Graphics and Animation

Most are Mac and PC CompatibleBrowser BasedLow Level of Interaction with Attendees

2D Virtual Event Platform Options Include:

and many more!

UnisfairInExpoStream 57iCongoBxVideoOn24CommPartners

All 3D Platforms are Avatar Based

Customizable AvatarsStreaming Video, Audio, & SlidesVoIP, Chat, Polling & Question FunctionsExhibit Halls, Seminar Rooms 3D Models of Products & Environments

• Requires Minimal Client Download• Significantly Greater Engagement Between Attendees

3D Platforms Include:

3D Virtual Event Platform OptionsInclude:

VirtualU by DigitellSecond LifeForterraWeb.Alive by NortelProtosphereVenueGen

Hybrid Events…..

Combine a Live Audience

with a Virtual Audience

“An Overflow Room for the World”

Virtual / Hybrid Events can be Done Inexpensively

But, Quality Events Will Require Greater Levels of Expertise

Case Studies

• Virtual Edge – Hybrid Event

Michael DoyleGeneral Manager

Virtual Edge Institute

The Inside Story on Virtual Edge Summit 2009

A hybrid event using 3D immersive platform VirtualU and Live Streaming From Stream 57 (www.vesummit.com)

Some Definitions

• Virtual Event

A virtual event is an occurrence of people gathering together where some or all of the attendees are not physically in the same location but are connected in a common environment. The common environment might be one of many types but is usually enabled

through the use of computers and the Internet. • Hybrid Event

A hybrid event involves a mixture of a physical events with elements of a virtual event usually running simultaneously and with overlapping content and interactive elements.

• Contact me at: mdoyle@virtualedge.org or

(925)600-1001

Streamed Event

The Stats

• Almost 600 registered to attend physically

• Just over 500 registered to attend virtually

• Over 300 attended the physical event over two days

• Just under 300 attended virtually with 200 of those using

VirtualU by Digitell

• Attendees a cross section of virtual events ecosystem

The Results

The Results

The Results

The Results—Virtual Attendees

The Results—Physical Attendees

Virtual Edge Summit 2009 Event Feedback Survey : Please rate the questions below:

• Does The Platform Meet Your Requirements

• Ask What Back-end Functionality the Platform Provides

• What Are You Required To Provide• Do they Archive the Content

REVIEW: When Hiring a Provider?

Check The Back-End!• What Types of Reporting are Included• Does the Platform Include Registration• Are There Automated Emails• Can You Restrict Access• Does it Include Tutorials• What Social Media Components Are Included

• You Should Provide Internet and Marketing• A Full Service Provider Should Handle Everything

Else You Will Need!

What Are You Required To Provide?

Labor

Equipment

Logistics

YES, Should You Capture Your Content for Archiving!

Benefits!!• Provides Access To Content ON-DEMAND• Increased Value to Event Attendees• Year-Round Revenue Generation• Future Event Promotion• Portability

CONCLUSIONS!!

• Focus on The Users Experience

• Review Available Platforms and Providers

• Select Format That Best Meets Your Goals

• Start Small and Build on Successes!!