virtual environment introduction (1)

Virtual Environments

Why are Companies Going Virtual?

Distributed Audience

Limited Budget

Measurable Engagement

?

Virtual Business Solutions

HR

Campus RecruitingJob Fairs

On-boarding

Training

EmployeesCustomersPartners

Marketing

Lead-GenerationProduct LaunchUser Conference

Customer Engagement

Corp. Comm.

Road ShowAll Hands

Executive Briefings

Exposition Hall

Main Hall

Conference Hall Networking Lounge

Virtual Environment

Leader In Virtual Environments

Brandon Hall Award Winner - 2010

Best Lead Generation Tool - 2010

“Most Innovative” – 2010 & 2011

First Place and Ex Award - 2011

InterCall Virtual Environments

Campus Model• Always-on engagement platform• Multiple “buildings” each with its own purpose• Attendee intelligence across entire campus

Ultimate Customization• Make changes on the fly - speed and ease• Support and enhance your brand – simple yet flexible design elements• Self-service to white-glove

Integrated Platform• No downloads, no plug-ins or pop-ups• Globally aware and capable• Powerful analytics

Virtual Event Client Base

We do over 250+ Virtual events per year and currently have over 100 direct global clients. We have several more through various partners (e.g. CareerBuilder sells our platform to over 25 Global organizations)

Agency Work

• Environment link:

• https://events.unisfair.com/index.jsp?seid=97&eid=1091

• Company Link

• http://www.aimia.com/English/About/At-a-Glance/default.aspx

Webcasting for Warner Bros

Administrative Control manage content | track users | generate reports

Recruiting Environment

Corporate Marketing EnvironmentVirtual University Environment

Product Showcase Environment

Virtual Campus

Examples of advertising usage in a Virtual Environment

Examples of commercially focused campus' rather than B2B

• http://events.unisfair.com/index.jsp?eid=661&seid=533

Webcasts

Chat

Reports / Engagement Index

Content

Networking

Branded Virtual Environment

InterCall Virtual Environments

Dashboard Reports

Smart Reporting for Qualified Leads

Demographic Metrics: Who are they? Where are they from? How did they get here? Did they attend?

Activity Metrics: How long did they stay? Where did they go? Did they come back? What did they view? What did they take? Whom did they talk to?

Interest Metrics: What are they interested in? What questions did they ask? What information did they request?

Unisfair tracks everything and reports on everything: Demography

Interests

Activity

The reporting system is self service (permissions enforced) and can be accessed using a browser.

The reporting system is at the VEC level so you can view your data in 3 levels:

• At the VEC level

• At the Venue level

• At the specific event level

For each of the above we have a dedicated dashboard that reflects the key metrics at that level, using graphs and summarized reports.

Reporting Capabilities

Unisfair has over 30 different reports grouped into 3 categories each reflects specific aspect of the data:

Audience – who registered and visited and what did they do

Location and content – same information but from the location and content “point of view”, e.g., how many people visited this booth vs. others and what were they doing on average.

Social interactions – reports on forum posts, chats, tweets, facebook posts etc.

Our unique Engagement Index allows you to define criteria to rank your registrants and attendees of a specific event and calculates a score between 0 and 100 for each person so you can measure engagement and let your sales people know who to contact first.

Reporting Capabilities