vinod nambiar - facebook developer garage bangalore

A Marketers’ PerspectiveCases from Position2

Vinod NambiarDirector Global Delivery, Position2, Inc.08/28

1 Social Media: What’s the buzz about

2 Social Media: The media power-mix

3 Facebook stories

4 Facebook application challenge, anyone?

5 “Surround & Intent Marketing”

Agenda

What’s the buzz about?

Then.

NeedNeed

SearchSearch ConsiderConsider BuyBuy

Then, and now!

NeedNeed

SearchSearch ConsiderConsider BuyBuy

Changing times…

Companies control the message

Work the mediaRelease press articlesPay analysts to write favorable article

Each person can create a movementWrite blogs, Twitter, release videos, share experiences via social networksUse subtle influencers like Facebook and MySpace to signal friends on what they are interested in.By sharing content, people can create massive virtual organizations.

You cannot afford to ignore it!

* Source: NA & European B2B Online Social Technographic Survey, Q4 2008, Forrester Research Inc.

Decision making process - sources of information*

Top 10 Issues the Boomers voice out on the Net Generation

• They are dumber than we were at their age.

• They are screenagers, addicted to the Net, losing their social skills, and they have no time for sports or healthy activities.

• They have no shame.

• Because their parents have coddled them, they are adrift in the world and afraid to choose a path.

• They steal.

• They are bullying friends online.

• They are violent.

• They have no work ethic and will be bad employees.

• This is the latest narcissistic “me” generation.

• They don’t give a damn.

Net Geners “eight norms”

• “Freedom”

• “Customization”

• “Scrutiny”

• “Integrity”

Net Geners “eight norms”

•“Collaboration”

•“Entertainment”

•“Speed”

•“Innovation”

The media power mix

How they stack up

Registeredusers

264,186,880

45,000,000 39,694,513

23,284,395

3,336,395 85,119,867

Monthly change

10% 5% 2% 2% 6% 8%

Yearly change

250% 109% 46% 46% 1192% 25%

Source : Compete

Spoilt for choice!

Truly integrated wins!

Facebook stories

How do I use Facebook for marketing?

Groups

• Improve your customer relations

• Don’t try to control the conversation

• Listen & respond to them

• Aggregate all the conversations & learn

Converse

Case Study – Facebook Group

Client: Coverity.com

• Created a group to connect with software developers and testers.

• Group has more than 400 members & we participated in various discussions.

How do I use Facebook for marketing?

Groups Pages

• Improve your customer relations.

• Don’t try to control the conversation.

• Listen & respond to them.

• Aggregate all the conversations

• Increase your brand awareness.

• Send updates on new products.

• Turn fans into brand ambassadors.

• Run contests, loyalty programs etc.

Converse Communicate

Case Study – Facebook Page

Client : Effinfunny.com • A fan page was created to

communicate news on the latest events and contests.

• 35% of event registrations are attributed to fan page activity.

How do I use Facebook for marketing?

Groups ApplicationsPages

• Improve your customer relations.

• Don’t try to control the conversation.

• Listen & respond to them.

• Aggregate all the conversations

• Increase your brand awareness.

• Send updates on new products.

• Turn fan into brand ambassadors .

• Run contests, loyalty programs etc.

• Increase your social media index

• Create virtual personal experiences

• Increase your engagement score

• Give bonus points, virtual gifts etc

Converse Communicate Engage

Challenge, anyone?

Facebook app challenge!

• US, B2C, Financial services, debt consolidation

• US, B2C, bill-pay + password reminder toolbar

• At stake is,▪ $250: For all ideas that are presented to client

▪ Option to pitch in for application development

Surround & Intent Marketing

Thank You

vinod@position2.com

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