vijay anand intuit.34664759
Post on 27-Jan-2015
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Vijay Anand
Product Management
The transformation into the new social, mobile and
global world
Intuit : A story of transformation
25 years: A wonderful story of success
Trusted brands
Large user bases…more than 35M
Third party relationships
Talent & expertise
Significant financial strength
2011: A Connected Services company
50M users…35M on hosted products & services
Innovation pipeline improved 5x
Nearly $4B in revenue
62% of revenue from connected services
Street and employee confidence in our future
Market research
Customer surveys/interviews
Product requirements analysis
Large silo’d teams
Annual release cycles
Yesterday’s topic
Innovation by doing…
customer immersion, pain point analysis
lean agile cross functional teams
rapid iterations with customers
analysis of customer behaviors through data
Today’s topic
Be clear on the mission before you embark on the journey
Financial… making & saving money, grow & profit
“Better Money Outcomes”
Productivity… turning drudgery into time for what matters most
Compliance… without even having to think about it
Confidence… from the wisdom & experience of others
To be a premier innovative growth company that improves our customers’ financial lives so profoundly…
they can’t imagine going back to the old way
…and those who serve them
We serve these end customers
Consumers Small Businesses
AccountantsFinancial
Institutions
HealthCare
Players
Develop core capabilities and make it part of everyone’s role
• Deliver the customer benefit• They actively use• They proactively recommend
Intuit applies two core capabilities to delight customers…
Customer Driven Innovation Design for Delight
Love Metrics
Customer Driven Innovation
The big questions for you
How do you
build your
product strategy
around the
customer
How do you leverage the
culture of innovation around you
How do you
deliver for today and
for tomorrow
QUESTION #1How do you build your
product strategy around the customer?
To walk a mile in a customer’s shoes…you must first remove your own
Create opportunities to engage in dialogue
Bring customers into the development
process
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SUMMARY –
Building your product strategy around the customer
• Walk in the customers’ shoes
• Create opportunities to engage in dialogue
• Bring customers into the development process
QUESTION #2How do you leverage
the culture of innovation around
you?
Small teams
Foster an entrepreneurial environment
Rapid experimentation
Celebrate failure
Intuit - Confidential
Idea conceived in unstructured time…
The power of unbridled passion
Enable ideas to come from anywhere
Jyoti, Student, Guwahati, Assam
Nageshwara, Farmer, Andhra Pradesh
Ramesh Kumar, Hospital Employee, Jaipur, Rajasthan
Needs career information,
education services
Needs bus schedule, local news
Needs weather, news, market
prices for crops
SUMMARY –
Leverage the culture of innovation
• Questions you ask…not answers you give
• Foster an entrepreneurial environment
• Enable ideas to come from anywhere and set up processes to empower innovators
QUESTION #3What do you deliver today vs tomorrow?
"I'm actually as proud of many of
the things we haven't done as the things we have done.”
1. Identify the one BIG pain point that YOU can solve well
2. Define THE customer benefit you DELIVER3. Make it very EASY to use … FIRST time and
every time4. Deliver the customer benefit as EARLY as
possible5. Test early and relentlessly and Measure
ruthlessly …amplify what works and cut what doesn’t (fail fast)
SUMMARY –
Deliver for today and tomorrow
• Focus on delivering THE customer benefit
• Make it EASY to use first time and every time
• Test EARLY and measure ruthlessly
Leading innovation & growth in a changing world
Build your
product strategy
around the
customer
Leverage the culture
of innovation around you
Deliver for today and
for tomorrow
the only constant is change
There is one certainty:
You will have to lead transformational
change
vijay_anand@intuit.com
Thank you
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