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TV 2.0 Infrastructure

Iolo Jones, CEO, TV Everywhere

1. Background

Definitions - Broadcast TV v IPTV v Internet TV v Mobile TV

• Broadcast TV is the delivery of video content over traditional analogue or digital services; generally these services are linear and the same signal is received by all viewers at the same time. However, more recently video on demand and near video on demand service shave been added.

• IPTV is the delivery of video and television services over a closed network, often demanding a dedicated receiver, or set top box, at the viewer location

• Internet TV is the delivery of television over the internet, generally as services that can be browsed on the open web using a browser

• Mobile TV is the viewing of video on a portable device over traditional broadcast networks, over IP or over 3G or 4G data services

• The above definitions are often confused and interchanged.

The Business Models – high overhead v low overhead

Distribution overhead

Cost of delivery

Internet TV

Distribution overhead

Cost of delivery

Broadcast TV

Broadcasting Internet TV

Network Fixed Adaptable

Carriage Costs Free

Signal Multicast Unicast

Distribution Expensive $1m + Cheap < $100k

Channels Hundreds Millions

Regulation Tight Lax

Ad Models Fixed Adaptable

Inventory High Low

The Technologies – broadcast v streaming

Metrics & measurement – audience accountability

Broadcast Internet TV

Sample measurement Full measurement

TVRs CPMs

Low relative cost High relative cost

General audience Targeted audience

2. Technologies

Internet TV Automation – VMS

Encoding

o Content encoding

o Uploado Metadatao Storage

Management

o User management

o Content management

o Statistics

Advertising

o Bannero MPUo Pre-rollo In-stream

Delivery

o CDNo Storageo Scalability

Playout

o Player managemento RSS distributiono Community featureso Multiplatform

distribution

The Technical Challenges – bandwidth provisions

Download Unicast Simulcast Multicast

Cloud P2P CDN

Encode, archive, metadata, library

• Content needs to be digitised with:– Codecs, eg On2, VC1– Player Format, eg , MOV, FLV, WMV– Data rates– Resolution– Keyframe settings – etc..

• Store masters in future proofed formats – e.g. MPEG4• Metadata is essential – using industry standards such as MRSS• Ongoing resources need to be made available for these tasks

The Players

Distributors

VMSes

CDNs

Self Publish

Automation – VMS Functions

The User Experience

• Players, UI, interfaces– Playlists– Schedules– Search– Live– Download

• Discovery– Support for MRSS– Using YouTube, etc.. For promotion

3. The Business Models

Internet TV Business Model

Revenues Costs

Sponsorship Content

Advertising/Advertorials Audience Attraction

Subscription Technical Platform

Pay-per-view Sales Commission

Ecommerce Delivery (Bandwidth)

Competitions

Gambling

Why TV Models Work Better Than Web Models

content ad content ad content ad content ad

videobanner

MPU

$3 CPM =$0.003 per slot per viewer30 mins video = $0.006

$30 CPM =$0.03 per slot per viewer

30 mins video = $0.30

The Business Models The Revenue Funnel

4. The Future

The TV Sets of the Future – in the pocket, on the wall

remote control

portabledisplay

streamingserver

VODstorage payment

conditionalaccess

projector

Trends

• TV 2.1

• Narrowcasting– The Long Tail– Global Audiences– Secondary markets for primary rights, primary markets for secondary rights

• User Generated Content– Pro, semi-pro and amateur content is now valid– Introduces new commissioning models– Self-publish– Multi-platform distribution

Iolo Jones, CEO, TV Everywhere

blog: iptvtimes.net