video storytelling part 3: editing and sharing your video stories online

EDITING AND SHARING YOUR VIDEO STORIES ONLINE

May 16, 2012

Agenda

• Welcome and Story Sampling• Using Digital Stories • Editing Digital Stories: Lab Session• Story Screening: Reflections on the

Process• Branding and Marketing Videos• Publishing Video Stories Online• Expand Your Web Presence with Videos

Story Sampling

• Mapping Our Voices for Equality

• NRCPFC: Digital Stories from the Field

• Bridge the Gulf

• GoodSpark digital shorts

Digital Storytelling

• Originated at the Center for Digital Storytelling

• Powerful tool for reflection, communication, community building, giving voice, advocacy• Based on personal experience and told through the storyteller’s own voice

Many take advantage of Ira Glass’s Anecdote + Reflection

Anecdote

Reflection

Using Digital Stories

• Fundraising • Grow membership• Raise awareness on an issue you care

about• Change the public’s perception on an

issue• Use internally for education, alignment

on goals, mission

Editing Session

• Break out session

• Create a digital story from “What Matters Most to Me”

• Would like to screen it together after lunch

• Will be working together to reflect on the process, provide feedback

Story Screening: Reflections

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

Branding and Marketing Video Stories

What is a brand?

What does that have to do with public health/non profits?

• More than just a visible identity-logo, name• It’s that “gut feeling” people have about

your organization• More than personality—it’s what you care

about, who you are, what makes you different, special

• Serves an emotional, social and functional need

• Usually all about what’s being sold-an experience

• Focuses on value, personality and message

Private

• Is a tool that influences perceived costs of engaging in health promoting behaviors

• Brand object is voluntary health promoting behavior

• Influenced by factors of demand, competition, and timing

Public Health

A brand…

invisiblePEOPLE• Same thing here• What is the value, personality and message?

What’s your organization’sbrand?

Value + personality + message

Take a few minutes to brainstorm and then we’ll come back together and share with the group

• 2011 Cisco study: 91% of web traffic by 2013 will be driven by video

• Video accounts for over 50% of web content added every day

• But don’t do video without a plan!

Marketing your video/digital stories

• Be strategic

• Strategies matched to purpose, targeted audience

Some go-to types of videos-shareable!!:

• Impact stories: First person, testimonials of the change, difference your org has made-why you do what you do

• Movement stories: what inspires action

• Vision stories: the world you want to create

Getting your videos out there:

• Integrating videos across all channels

• Can you provide opportunities to “subscribe” to your channel on YouTube, Vimeo?

Measurement

• Yes there are metrics like “views” but be flexible!

• There’s also comments, engagement, calls to action

• Have them be a conversation starter not just an end of themselves…tie them to your larger communications plan, and objectives

Publishing Your Video Story Online

• YouTube• Facebook• Twitter• Vimeo• LinkedIn• Website• Emails

Vimeo:

• Has a different “feel” than YouTube so may be appropriate for different audiences

• Can help foster community, social relationships and networking

Posting Videos on Facebook:

http://www.facebook.com/help/videos/uploading

Best Practices for Videos on Facebook:

Create content people can interact with and share

Distribution Plan Activity

Expand Your Web Presence with Videos

• Url at end of video• Embeddable so others in your tribe of

supporters can showcase

Use relevant, meaningful tags

Use a call to action overlay

Connect viewers to URLs that provide details on your story

Don’t be shy about submitting to venues like doGooder NonProfit Video Awards

Enter contests, festivals etc

Don’t be afraid to use humor!

Thank You!