video sponsorship at tecchannel.de. editorial contributions in tecchannel flash media player...

Video sponsorship at TecChannel.de

Editorial contributions in TecChannel Flash Media Player

CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS

Possible advertising formats and sponsorship

Sponsorship of video/download platform “powered by…”

Simple intro clips such as “TecChannel.tv is brought to you by…”

Embedding of advertising clips before and during the IP-TV stream

Video and audio webcasts

Event reporting for customers

Industry videos/demos/webcasts against a charge

CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS

Basic sponsorship options

CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS

Targeted messages to target group with Dart Motif In-Stream

Based on common encoding

Playlist on server

<xml>

<Content 1>

<Ad 1>

<Content 2>

<Ad 2>

</xml>

Streaming Serving

Content.flv (3Mgs)

Ad1.flv (2.5Mgs)

CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS

Targeted messages to target group with Dart Motif In-Stream

The Full Screen Experience™The Full Screen Experience™

Send to Video iPodSend to Video iPod

In-PageIn-Page

GamesGames

The Sweet-The Sweet-Spot™Spot™

Buddy ListBuddy List

CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS

Interactive Interactive elementselements

Original VideoOriginal Video

Benefits

Association with a technology that is still “cool”

Ad clips are often already available or can be produced cheaply for intro clips, i.e. high awareness with low creative costs

Efficient control of campaigns through dynamic, target group-specific delivery of ad clips (Dart Motif In-Stream)

Generation of top-value leads with video and audio webcasts

Extremely high awareness and lead generation through viewer interaction

CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS

Thomas FriedlKey Account Manager Tel.: +49 (0)89/3 60 86 - 778 Email: tfriedl@TecChannel.de

Sebastian SippelMedia Advisor Tel.: +49 (0)89/3 60 86 - 772Email: ssippel@TecChannel.de

Jan Hantke Deputy Advertising Manager Tel.: +49 (0)89/3 60 86 - 628 Email: jhantke@TecChannel.de

Dirk Limburg Publisher/Advertising ManagerTel.: +49 (0)89/3 60 86 - 871 Email: dlimburg@TecChannel.de

CONTRIBUTIONSADVERTISING FORMATS + SPONSORSHIPDART MOTIF IN-STREAM CONTACTBENEFITS