video marketing:the power of presentations by darnell montalvo

Nielsen:

While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

Why video?

Forrester study:

“Any given video in the index stands

about a 50 times better chance of

appearing on the first page of results

than any given text page in the index.”

Why video?

So…

• More traffic

• More engagement

• Better search engine ranking

Why NOT use video?

Top 10 ways to use video to

market your business

#1 Give your elevator pitch

Easyvideoplayer.com

#2 Demonstrate your products

Hipmunk.com

#3 Demonstrate social proof

Philsquare.com

#4 Sell your products or services

Simplestoryvideos.com

#5 Share tips and advice

Carlssaturdaystrategy.com

#6 Answer FAQs

Evernote.com

#7 Introduce your team

Hugeinc.com

#8 Do a tour of your business

Blog.behance.net

#9 Entertain

Oldspice.com

#10 Report the news

Healthguru.com

Video best practices

• Don’t let perfection get in the way of

progress!

• Use a good quality camera – doesn’t

have to be expensive.

• Make sure the sound is good.

• Create new videos frequently.

• Post videos on Youtube, then embed in

your site.

Other stuff we could include

• Favorite cameras – iphone and monitor

• Favorite mic

• Favorite lighting kit and backdrop

We can help!

Questions?