video: growing business with marketing technology from operations to innovation by mayur gupta

GROWING BUSINESS WITH MARKETING

TECHNOLOGY,

FROM OPERATIONS TO I N N O V A T I O N

@inspiremartech

MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY,

KIMBERLY CLARK

MY DAUGHTER

MOBILE SHOPPER

3 YEARS

MONTESSORI SCHOOL

FAVORITE GADGET –

iPhone

FAVORITE APP - GILT

WORLD WE LIVE IN

We don’t believe in

digital marketing,

we believe in

‘Marketing in a

Digital World’

Clive Sirkin, CMO of Kimberly Clark

“TECHNOLOGY IS AN ENABLER”

“TECHNOLOGY IS A MEANS TO AN

END”

INDUSTRIAL REVOLUTION, 1771

PICTURE OF STEAM ENGINE

STEAM AND RAILWAYS, 1829

STEEL, ELECTRICITY & ENGINEERING, 1875

BELL’S TELEPHONE, 1876

THE WRIGHT BROTHERS, 1903

1955

MOON LANDING, 1969

1936 1910 1983 2000 1970’s

EVOLUTION OF PCs & MACs

DEVICE REVOLUTION

DEVICE REVOLUTION

CONSUMER MOVING FASTER THAN MARKETERS

AND IN FULL CONTROL

TECHNOLOGY INFOGRAPHIC

SOCIO-ECONOMIC PARADIGM SHIFTS

&

THE GREAT SURGES

-BY CARLOTA PEREZ

RAISING KIDS IN A DIGITAL WORLD

IS TECHNOLOGY still JUST AN

ENABLER

INSPIRING CREATIVITY?

CREATING NEW BUSINESS

MODELS

CREATING NEW CHANNELS

TECHNOLOGY IS THE NEW

EXPERIENCE

TECHNOLOGY IS DRIVING

INNOVATION

WHAT’S

UNDERNEATH

THE SHIFT

FROM OPERATIONS TO INNOVATION

MOST BRANDS

BUT THE RACE IS

ON

MARKETING INNOVATION LAB

MODELS

HEADQUARTE

RS OUTPOST HQ VIRTUAL O/P VIRTUAL

ACCELERATO

R

MARKETING INNOVATION FOCUS

AREAS

THE

CHANNEL

THE

PROMISE

THE

PRODUC

T THE PRODUCT

INTERNET OF THINGS, WEARABLE,

DATA

THE CHANNEL

NEW BUSINESS MODELS & CHANNELS

THE PROMISE

CONSUMER EXPERIENCES & MEDIA

MINDSET & CULTURAL SHIFT

#DONTKILLTHEBUTTERFLY

1

FIRE VIDEO

#BECONSUMEROBSESSED

2

WHAT PROBLEM ARE YOU

SOLVING

#BECURIOUS

3

SOMEONE DID

#MOVINGFWDISLESSRISKY

4

WHERE IS THE RISK?

#CELEBRATEFAILURE

5

“I have not FAILED,

I have just found 10,000 ways

that won’t work.” -Thomas Elva Edison

#CONNECTTHEDOTS

6

ALL ABOUT CONNECTING THE DOTS

#BECOMEPISHAPED

7

$

#DATAANALYST

#FINANCE

0110 #TECHNOLOGIS

T

#MARKETER

#CREATIVE

#CHANGEAGENT

#BRANDSTRATEG

Y

% %

#STORYTELLER

#KEEPITSIMPLE

THANK YOU

T: @inspiremartech

in: @inspiremartech

B: www.inspiremartech.com