video 0 – introduction to the emarketing flipped classroom

Slide 5.1

Video 0 – Introduction to the eMarketing Flipped Classroom

IBMS Semester 6b Spring 2014Mr. George Szanto

We’re flipping the classroom!

Turning the classroom up side down!

Why are we flipping the classroom?

Can you learn more this way? 4

How does it work?

Voettekst 5

Teaching Methods Used

Strategy Pitch Video25 Video

Lectures

6 Online Quizzes

6Workshop

s1

Text Book

Homework using Analysis

Tools

Peer reviews & reflection

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Required Resources

• Book ~ $17-25• Read ~ 200 pgs

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Required Resources - 2

• Access to ibmsem.org website

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Required Resources - 3• Emarketing Strategy Course Description

PDF (on website)

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Required Resources - 4

• Case Handouts PDFs ( on website)

Voettekst 10

Case Based Study• 11 different cases B2B or G2C or B2C

• Students are assigned to work on 1 case in pairs

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6 Timed Computerized QuizzesEach Week There is 1 Quiz During WorkshopHighest 5 quiz grades count.

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No Cheating on Quizzes

All quizzes are open book; free to surf internet; open notes – BUT NO Student to Student communications during quiz.

6 Workshops - 100 min each

• Work in pairs

• Learn from entire class as well

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Effort for 2 credits ≈ 56 hours as per IBMS norms

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11

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7.5

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11

3# of hours

In classReadingWatch videosHomeworkMake Video PitchPeer Assessment

Grading

• No its not random!

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Personal Reflection Report 10%

(25 pts)

5/6 Online Quizzes 40%( 125 pts)

Strategy Video Pitch + Assess Peers 50%(125 pts)

Must get at least 82 pts. on strategy pitch & reflection report to pass class (55%)

Class Assignment Deadlines• Strategy Video Pitch posted to ibms.org

website: June 11th @ 18:00 (failure to meet this deadline means you fail class)

• Peer reviews of 4 – 5 other strategy video pitches as assigned: June 18th @ 18:00

(failure to meet deadline means you loose 25 pts from your strategy pitch)

• Personal reflection report: July 2nd @ 18:0018

Main outside class resource: www.ibmsem.org

• Videos: how to log in – use pcn@fonty.nl + pcn password.

• How to get help during the week

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Do before 1st workshop (~ 3hrs. Work)

• Watch video lectures 1-4

• Read ALL of the cases, case instructions

– IBMS Semester 6 Emarketing Strategy - Case Analysis Instructions - Rev 3.0

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Do before 1st workshop

• IM62 – need 1 student to work alone – who is that?

• Look on the ibmsem.org website page Resources – class & workshop instructions & handouts, find your name on the list of cases, and visit the company’s website which is assigned to you

Now What Do I Do Next? (ibmsem.org)1. Take the background survey (8 questions) first,

telling us (the class) what you’re experiences are with eMarketing Strategy (it is anonymous – 5 minutes).

2. Take the initial background knowledge quiz NOW to let Mr. Szanto know the general level of knowledge in this class (5 - 30 min).

Password for Quiz: ABSZ224

See you later this week … in workshop 1