videcon 4p and 3c jaipur

ABOUT IDEOCON… Videocon founded in 1979, at Aurangabad in

Maharashtra is one of India's youngest companies to touch a turnover of Rs 50 billion.

Founder - Late Nandlal Madhavlal Dhoot Sons envisioned Videocon International Ltd. Third largest manufacturers of Colour Picture

Tubes and Glass shells forming the backbone of many Colour Television manufacturers around the world.

ITS MISSION STATEMENT…

The Videocon group is committed to create a better quality of life for the people and furthering the interests of society, by being a responsible corporate citizen

Venugopal N Dhoot Chairman

ITS GLOBAL PARTNERS…

4 P’s

Product

Price

Place

Promotion

PRODUCT

IDEOCON

Consumer

Electronic

Home Appliance

Components

PetroleumInternetOffice

Automation

Power

CTV’s_________

B&W TV’s

_________Audio

systems_________

Color Monitors

Refrigerator

_________Washing Machines_________

Air Conditione

r_________

Dish Washer

_________Microwave

Oven_________Mixer & Grinder

TV, VCR & Audio

Components___________

Glass Shell for Color Picture

Tubes___________

B&W Picture tube

___________Monitors

___________Compressors___________

Other Components

Digital Diaries

_________Kiddy PC_________

DATA Projector_________Power Inverter________

Digital MP3 Player

_________Palm Top

ISP________

Content & Web

Solution

Crude Oil Extraction

1050 MwPower

Generation

TELEVISIONS

LCD:- PLASMA

REFRIGERATOR:-

WASHING MACHINE:-

AIR CONDITIONER:-

PRICE:- Television:- LED- 21,000 to 1,49,000. LCD- 13,490 to 44,000. Ultra Slim- 5000 to 8690. Flat TV- 5190 to 6990 Conventional TV- 4000 to 4190. Washing Machines:- Automatic- 10,490 to 42,220. Semi Automatic- 6000 to 10,000. Refrigerator:- Frost Free- 12,000 to 77,778. Direct Cool- 17,000 to 17,504. Air Conditioner:- Split A.C.- 17,990 to 56,000 Microwave Oven:- 3,990 to 13,490

PLACE:-

Company

Distributors

Sub Dealer

Customer

Direct Distributors

Customers

NEXT, Digi world, Hyper

city

Customer

Electronic market is comprises of Rs1600

crore in all over Rajasthan. Out of which Videocon comprises 25% of it. Out of 25% of Videocon targeted in Rajasthan

55% covered by the Jaipur belt (Jaipur, Alwar, kota etc).

The company have over 4000 Dealers and sub dealers and Network of 100 service centers within Jaipur belt.

• *appr

*aprox. figure.

• Advertising on T.V , print media, word of mouth, dealer recommendations

• Sponsors the events like IIFA 2011, CWG, BCCI, etc.

Above the line

promotion.• Launches special seasonal offers on

different products, and the combo pack.• Free service camps and promotional

campaigns should be organized to target specific areas (Canopies, Banners, On-Spot Demos).

Below the line

promotion.

PROMOTION:-

KANCHAN ENTERPRISES

At persent a new offer is running at kanchan enterprises that is Jiyo Ajadi se

There is two combo offer in this :-1st is Azadi Primium in which by

purchasing of 5 combo product , we can save Rs. 7740 .

And 2nd is Azadi Regular offer in which by purchasing 5 combo products, we can save Rs.3980 .

VIDEOCON BRANDING

o New logo. Unveiled on 2nd July, 2009o The new ‘V’ composed of two animated green showing going green, lava like shape called chow and mow.

VIDEOCON LAUNCHES AN ADVERTISEMENT OF CHOW-MOW IN WHICH ONE IS SHOWING THE PHYSICAL STRENGTH AND OTHER ONE IS SHOWING THE INTELLECTUAL PART.

Recently Videocon promote itself by a mega trade fair on 3rd to 5th September at Ambedkar circle in Jaipur. The concept of DTH service is very new in presence of other player like ZEE TV’s Dish

TV, Tata Sky, Airtel Dish TV, providing only set up box.

Effective advertisement of Shahrukh Khan & Dhoni and Ritesh Deshmukh’s variety of advertisements.

CUSTOMER

COMPETITORS

COMPANY

COMPANY PROFILE:- Annual Turnover is US 4 billion dollars. Videocon is the third largest home appliance

and consumer electronic company in India. Since 1998 it has expanded its operations

globally. Net Income of the company in the year 2010

was 407.02 crores.

CUSTOMER:-

35%

60%

5%

Sales

lower middle classmiddle class`higher class

COMPETITOR:-

PRESENTED BY:- Abhishek Mathur Amit Yadav Bhupen Sharma Deepika Kachawa Monika Jain

Nijo Ninan Piyush Poddar Ravi Prakash

Kumawat Sahil Yadav Shiv Bhagwan

THANK YOU