viamedius destinos-ingles
Post on 25-May-2015
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¿Why are we
different?
¿What is Viamedius.com?
Viamedius.com, an answer to a new paradigm
How can Viamedius.com help promote a
destination
¿What is Viamedius.com?
“Viamedius.com is a social network where more than 300.000 travelers inspire themselves for their next trip every month”.
Shareholders
JOT: an Internet factory with businesses such as a Mirayvuela.com e iahorro.com.
RV Edipress : A leading tourism communication agency in Spain.
T2O: A leading search marketing agency. (SEM y SEO).
¿What is Viamedius.com?
¿Why are we different?
We target the leading opinion travelers.
Big net of travelers in the world.
Experience in the promotion of destinations.
More than 300.000 travelers every Month.
More than 3.500 travel journals, 22.000 opinions and 25.000 videos andPhotos.
Social travel networks have much more power in influencing traveling decisions than traditional media. Traveler s decisions are now more influenced by other travelers than by brands.
Viamedius.com, an answer to a new paradigm
If we want to influence the traveler decision we have to be able to do so in sites that cover the inspiration and search moments where travelers are taking the decision on where to travel.
Viamedius.com, an answer to a new paradigm
Inspiration, ideas for the trip
Trip plan
Buying travel
related products
Travel
Sharing experiencs
Mixing content generated by real travelers to promote the destination and brand and adding promotion tools and
advertising.
How can Viamedius.com help promote a destination
2.0 travel content
Visibility tools
Vídeos.
Online publicity
Estrategia
Global
Travel content generated by real travelers to promote the destination and brand. Videos, photos, travel journals and opinions toinfluence the reader in a subtle way.
How can Viamedius.com help promote a destination
How can Viamedius.com help promote a destination
How can Viamedius.com help promote a destination
How can Viamedius.com help promote a destination
How can Viamedius.com help promote a destination
20 minutes videos divided in several chapters.
Premium content.
www.viamedius.tv
How can Viamedius.com help promote a destination
Different tools tha lead the traveler to the content of the destination.
How can Viamedius.com help promote a destination
Banners in different formats.
Working methodology
Define with the destination the promotion objectives, content strategy and campaign period.
Content proposal, content production and approval by the destination.
Starting of the campaign with the visibility tools and the publicity.
Reports and ongoing information.
Benefits
Have traveler opinion leaders prescribing your destination.
Let travelers communicate according to their codes but alienated with the destination objectives.
More than 300.000 Spanish travelers. Viral content.
Content has not an expiration date .
Valor añadido de viamedius
Mirayvuela.com is a flight comparison engine used by more than 1.000.000 travelers.
Email marketing: 500.000 users interested in travel information.
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