vfb stuttgart: club media – how vfb stuttgart manages the digital channels emotional, interactive...

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Club Media and Social Media

by VfB Stuttgart

Holger Boyne

Head of Club Media

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VfB Stuttgart 1893 e.V.

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VfB Stuttgart 1893 e.V.

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VfB Stuttgart 1893 e.V.

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VfB Stuttgart 1893 e.V.

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VfB Stuttgart 1893 e.V.

• German champion • 1950

• 1952

• 1984

• 1992

• 2007

• German Cup winner • 1954

• 1958

• 1997

• German Supercup winner • 1992

• Since September 9th, 1893

• Stadium: Mercedes-Benz Arena

o Capacity: over 60.000

• Today about 45.000 members

• Colours: white-red

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VfB Stuttgart 1893 e.V.

Pos. Team Matches GD Points

13. Hannover 96 30 -17 32

14. SC Freiburg 30 -17 32

15. VfB Stuttgart 30 -13 28

16. Hamburg SV 30 -16 27

17. Nurnberg 30 -23 26

18. Eintr. Braunschweig 30 -24 25

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VfB Stuttgart – „Club Media“?

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Function in the company

• Media / Communication

• Marketing

• Ticketing

• Merchandising

• Distribution

• Service

• ICT

• Corporate development

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Throw a glance in the future.

The journey is its own reward.

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What do we want to achieve?

• Information and entertainment

• Commitment

• Interaction

• Service

• Marketing and brand advertising

• Distribution

• Infrastructure

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How can we reach the fan on all platforms?

• Relevance

• Emotion

• Distribution

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Content is king.

4 relevant assumptions

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Assumptions of a futurologist

We are approaching you

How can we reach the fan?

• Range

• Platform

• Terminal

• Point of time

• The emancipated consumer

• The environment is getting smart.

• Second screen

• The role of brands and clubs

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VfB Stuttgart in „Club Media“.

Final goal: Quality not just quantity

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Google

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VfB Portals

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vfbtv

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Mobile offers

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More…

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Facebook

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Twitter

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Instagram

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YouTube

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Google+

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Examples I

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Examples II

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Examples III

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Examples IV

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Examples V

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Examples V

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Future device SmartTV

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SmartTV

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SmartTV

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Thank you for your attention!