versailles breakfast club speech

The Versailles Breakfast ClubNovember 3, 2009

Lois K Geller President

Lois Geller Marketing Group(646) 723 – 3231

www.loisgellermarketinggroup.com

Who Am I?

Lois K. Geller President

Lois Geller Marketing Groupwww.loisgellermarketinggroup.com

I’m Not A Morning Person…

Branding

Versailles Breakfast Club As A Brand

How Can Branding Work For You

Branding improves your luck

Personal Brand

-Last Week Carly, a Columbia Univ. graduate, setup a phone meeting for me to help and advise her on finding a job in New York.

-Worked for Burberry and Times Inc., and never established herself or build a network.

-Today in order to build your branding personality you must establish a network in your community by:

-Personal Website

-Blog

-Social Media

• LinkedIn (build a professional profile, create relationships, join groups & clubs(Versailles))

• Twitter (tweet 3 times a day, RT, respond to DT coming in)

• Facebook (Setup a personal page, add pictures, videos, links, etc., Build a business page and link it to your personal page)

Establishing Yourself In The Community

My Secret 3/3/3 Plan: -Three things I can do that will help my business in 3 days.•Respond to a HARO (for publicity)

•Tip of the Week to my database •Questions/ Answers on LinkedIn: 1 business Question to DB

•Blog post

HARO

My Secret 3/3/3 Plan:

-Plan new business ahead for the next 3 months

•Business letters

•Thank you notes

•Set up speeches

My Secret 3/3/3 Plan:

-Plan for business in the next 3 years

•Write books for vertical markets

• New product launches, affiliates

• Dreams

• Stand out as an employee

• Volunteer for more work or new projects

• Become a leader, make yourself more prominent

• Spread out your circle of influence, get involved in clubs (like Versailles), Chambers, Kiwanis, Miami Project.

• The more you interact and make friendships, the more security you build for yourself in your job or your company.

• And if you are unemployed, you have a network to talk to for new opportunities

Daniel Perez •After 10 years as a Sales Manager and Director of Sales in the Special Event/Catering industry in New York & South Florida, Dan Perez pursued his passion in video production and editing and started www.DansVideoCreations.com in the Spring of 2006.

•Since then, Dan has produced videos for:

• Miami Children's Hospital• Coral Gables Chamber of Commerce• National Kidney Foundation of Florida • Bruce Rossmeyer's Harley Davidson • Goldstein Schechter Koch• Cystic Fibrosis • Hispanic Chamber of Commerce

Human personality traits (seriousness, warmth, imagination, etc.) to achieve differentiation.

Usually through long-term, above-the-line advertising and packaging.

These traits reflect the brand through prepared communication and through the people who represent the brand: its employees.

What Is A Brand?

In A Way, A Brand Is A Promise.

It “promises” a certain level of quality, consistency, service, experience, price, etc., etc., etc.

Sometimes A Spokesman Is The Brand.

How Do You Develop A Brand Personality?

•Ask your employees what they think your brand personality is now? What do they think it should be? •Ask a few of your best customers the same questions?

•Take notes of what’s good and what you might want to change?

•Write out a branding plan.

Branding Plan?•How do your customers perceive you now?

•How would you like to be perceived?

•How does your competition do it, if at all?

•What’s the right personality for you, your employees, your store(s)?

•How do you start communicating that personality …

•… as you get quality, service, price to be the best they can possibly be?

Which Brands, Do You Think Have

“Changed With The Times”?

•Tiffany’s

•Valentino

•Macintosh

•McDonald’s

•Macy’s

•General Motors

•Truly Nolen

•Chase

Brand stands out in neighborhoods.

Now the web is a neighborhood…

Where people can find you!

Get Your Business On Google Search

*

*

Google

Yelp.com

Top Ways To Search For Info

Designing A Website That Stands Out

Apthorp Cleaners

Apthorp Cleaners

DIRECT MAIL

•Acquisition

•Retention

•Reactivation

The Key is Targeting

the Right Consumer

with the Right

Communication In

Order To Build a

Relationship

• about building and maintaining a relationship

Direct Marketing is

SOCIAL MEDIA

Social Media Marketing Strategy

Social Media

•Social Media… LinkedIn is always my first choice!

WHY LINKEDIN ?

• The Most Professional Website

• Solicit referrals from former clients

• Get to people in “high places”

• Prospects for new business

CREATING SOCIAL MEDIA POLLS

• You can Twitter about them

• Mention on LinkedIn

• Show then on LinkedIn

WHY SHOULD I TWEET…

1.To connect with people everywhere

2.Learn new things -Business, Health,

Organization

3. Build relationships

WHY SHOULD I TWEET…

4. Magic!

So this is what Twitter is all about: making friends.

My Twitter Page

TweetDeck

Lois Geller’s Secret Twitter Tips1. Define your personality and the audience you want to

reach

2. Choose subjects outside of your niche so you’re not boring

3. Use search at least 3 times per day and tweet to at least 15 new people

4. Ask 3 questions everyday

5. Respond to 5 people everyday (pick them)

6. Send out 1 useful or entertaining link everyday

7. Share one blog post, your website, article, or video per week

FACEBOOK

Do you have a facebook presence?

HAVE A PERSONAL PAGE

My Facebook Page

BUSINESS PAGES ON FACEBOOK

Advertise Your Page To Others

Describe Your

Services

Video Advertising

Facebook: Lois Geller Marketing Group

Facebook: Willow Stream Spas

Create Contest

For Prizes

Blogs…

Lois Geller’s Blog

READ MORE BLOG POSTS: www.joyofdirectmarketing.com*

Lois’s Favorite Blogs:

•Seth Godin’s Blog•Mashable – Social Media Blog•Lifehacker.com – way to live better on less•Copy Blogger•Duct Tape Marketing Blog•Marketing Sherpa•Dosh Dosh•Pronet Advertising•eMarketer•Marketing Pilgrim

Mashable: Blogs On Social Media

AS IN ALL MARKETING,CREATE YOUR OWN SOCIAL

MEDIA STRATEGY

Start Today With A List:

•What can you improve with your brand?

•Customers come back program?

•Sign up on Social Media

Questions & Answers

I Have A Dream

Come up and give me your business card and I’ll add you to our Tip of the Week

THANK YOU

1400 Marina DrHollywood, FL 33019

LoisGeller@loisgellermarketinggroup.com

(646) 723-3231

Lois K. Geller President