verizon service delivery ecosystem 2010 bbwf

1 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

Verizon’s Service Delivery Ecosystem Vision, Plan, Progress and Lessons Learned

Mark Hahn Principal Member of Technical Staff, Verizon Network & Technology October 2010

Broadband World Forum October 2010

2 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

This presentation provides an overview of Verizon’s service delivery ecosystem strategy and current deployment from the perspective of a guy who is one of the principal architects. Since Verizon’s businesses are continually evolving, this strategy may change as he learns new stuff.

Safe Harbor

3 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

4 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

CHOICES

COMPETITION

Challenge vectors in the services ecosystem

Enable innovative services

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Verizon has lots to offer the services ecosystem

POWERFUL DEVICES EXTENSIVE NETWORKS (FIOS, 3G, 4G)

RICH SUITE OF CAPABILITIES

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Service Delivery Ecosystem provides the bridge

WEB INNOVATION

NETWORK ENABLERS

TERMINAL STATUS SMS/MMS LOCATION PRESENCE ACCT MGMT PERSONAL CLOUD MOBILE COUPONS DEVICE CAPABILITIES/CONFIG VOD

QOS MOBILE AD’S

CALL HANDLING MULTIMEDIA CONF

3RD PARTY CALL CONTROL NETWORK ADDRESS BOOK

TV MESSAGE POP GEO-CODING

MESSAGE BROADCAST SPEECH RECOGNITION

CALENDAR PAYMENT

STREAMING AUDIO CALL

CALL NOTIFICATION MULTIMEDIA MULTICAST

EPG

7 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

8 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

For VzSDE to be successful, we need ...

Single Face to Developers/Partners

Breadth of Capabilities

Flexible/Innovative

Business Models

Ease of Development

Engage Developers

Make “Rapid” Happen

Protect Customer Interests

9 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

10 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

Ecosystem Architecture

… AND PROVIDES API’S TO DEVELOPMENT COMMUNITY

GATEWAY CONNECTS TO UNDERLYING NETWORK ENABLERS …

DCC

Speech Coupons

Payment

QoS

Calling

Multimedia Conferencing

Presence IMS

Services Gateway

Service Execution

VZSDE

Loc Msg

SMS/MMS Platform

Location Platform

VZ Platforms

SDK SDK

SDK API

Directory

Service Creation

Web Portal

API

3rd Party AS

Back Office

Policies & Rules

Permission Database

Permission Enabler

Privacy

CDR Generation

Service Mgmt

Service Management Abstraction

App Hosting

PLUS … • POLICY ENFORCEMENT • USAGE ACCOUNTING • VALUE-ADD CUSTOMIZATION

11 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

Initial Enablers Deployed … More to follow

• Deployed • SMS (send/receive)

• MMS (send/receive)

• Terminal Location (coarse/fine, geofencing)

• Privacy Data Management

• Scheduled • Device Capabilities and Configuration

• Terminal Status

• Lab Evaluations • Presence

• Third Party Call, Call Handling

• Application-driven Quality of Service (QoS)

• Identity Management

• Content Management/Storage/Purchase

APIs

12 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

Consent & Permission Infrastructure

• Users manage access to their artifacts

• Dynamically per request

• Statically via a Portal

• Indirectly via 3rd Party

• API requests abide by user privacy settings

• Allow, Deny, Ask

• Granularity at ‘application level’

• Attribute level under consideration

13 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

Integrationware …

• CDR Gateway

• Simplified and streamlined Data Mediation and Billing Integration

• Service Management Proxy

• APIs to support automated onboarding and provisioning

• Abstracts VzSDE infrastructure from portals and legacy system

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Developer and Consumer Portals

http://developer.verizon.com/

http://www.myverizon.com/

14 Day certification

commitment with zero touch

Live Certification System

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Developer Events

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From creating VzSDE …

• The biggest challenges were not technical – they were transforming people and processes

• Making “rapid happen” provides a competitive edge

• Establish a repeatable “Enabler Factory” process

• Small, agile team was key to rapid project roll out and success in an entirely new market area

18 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY

From working with developers …

• Insure developers are able to fully manage the relationship with their customers

• Timely and accurate developer support, demonstration applications, tooling, … essential to build community

• One-stop, streamlined, predictable processes for registration, business relations, onboarding.

• Provide application visibility - usage statistics, subscription data, transactions, revenue, … a “developer dashboard”

• Developer “pain points” create opportunities for Network Capabilities to expose

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VzSDE … Bringing it All Together

20 © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED. BROADBAND WORLD FORUM, OCTOBER 2010 NETWORK & TECHNOLOGY © COPYRIGHT VERIZON 2010. ALL RIGHTS RESERVED.

THANKS FOR LISTENING

Verizon’s Service Delivery Ecosystem