venture summit 2014, soraya darabi

LOCALLY SOURCED HIGH QUALITY RAW

MATERIALS

ORIGINS ENVIRONMENTALLY

CONSCIOUS

THE BOOTSTRAP

PROJECT

HANDMADE

INTRODUCING ZADYZady’s mission is to provide the highest quality products available and connect our community to the makers who produce them. To provide engaging content

that speaks to the conscious consumer. To provide a beautiful alternative to fast fashion. To be responsive to the new consumer.

In order for a brand to succeed with the emerging consumer the silos of offl ine and online must collapse and an organic,

human-centric experience must emerge.

ZADY’S THESIS

ONLINE / PHYSICAL / SOCIAL / FUTURE

ONLINE

HOMEPAGE FEATURE ARTICLE

Not just another e-commerce company,

BUILDING THE OMNI-CHANNEL BRAND OF THE FUTURE

FOUNDERS

SORAYA DARABICO-FOUNDER

Consumer tech and media expert, she understands marketing like none other.

MAXINE BÉDATCO-FOUNDER

Proven keen eye and supply chain chops and a legal mind.

THE ERA OF THE CONSCIOUS CONSUMER

ANNUAL % GROWTH OF SALES: 13%ANNUAL SALES: $3.06 BILLION

WHOLE FOODS ZADY

“THE WHOLE FOODS OF FASHION”- ABC NEWS

EXISTING MARKET FOR UNITED STATES FUTURE EXPANSION BASED ON EXISTING TRAFFIC

MinneapolisBostonPhiladelphiaAtlantaAustinHouston

San DiegoDallas

New York San FranciscoLos angelesChicago Washington DCSeattle

ItalyNetherlandsSwitzerlandSpainJapan

CanadaUKGermanyAustraliaBrazilFrance

MARKET

A BRAND. A MOVEMENT.EARNED MEDIA

MASHABLE: 2,000+ VISITORS REFINERY29: 1,200 VISITORS TIMEOUT NEW YORK: 1,148 VISITORS

A BRAND. A MOVEMENT.EARNED MEDIA: 206,800+ FOLLOWERS

@ZkanoOrganicSox

“How cool is Zady? It’s an ‘artisan powered platform for socially conscious shopping.”

@trendwatching

“Clear your consumer conscience: #transparencytriumph from online retailer Zady who track the source of what they sell.”

@MrNickFlores

“Zady: online retailer for the conscious consumer. Maybe (fi nally) a platform for all the artisan #socent out there.”

Virginia Heffernan{New York Times}

“I LOVE ZADY.Zady aims to end fast fasion.”

Tim Shey{Head of YouTube Labs}

“@zady in great company:22 Instagram Accounts Fashionitas Should Follow in 2014.”

@majoayala83

“knowing where things you buy come from is a big step towards #CONSCIOUS #CONSUMERISM. @zady helps you out.”

@JuliaHowell

“I love your site. Wish more businesses would recognize the value of baking in sustainability.”

@donnrowley

“Spotted: a @zady shop at the airport... the stuff is just awesome. Husband bought a fab sweater & I bought stud moon/star earrings & two books. Ya-hoo! #love #zady”

“I really like @zady. Because fashion turned into commercialism, and it needs to be cool again.”

@umairh{Journalist & Author ofThe New Capitalist Manifesto}

@christinamarieholzmann

“@zady is an amazing new NY based company! If you haven’t checked out their site you SHOULD! #zady #nyc #ehicallymade #fi rstpurchase”

PARTICIPATORY COMMERCE

STEP 1 STEP 3STEP 2

zady

beachocran

@zady

155 LIKES

“A few of our customers have asked for #zady items for their pets... What would you like to see on zady.com next?!”

“Leashes and collars for big dogs. Not just cutesy stuff...”

“Offi ce mascot Swagger in his Found My Animal collar and leash. We started offering animal products on Zady because one of our awesome followers requested sylish, timeless, made in the USA dog gear. Keep the Instagram requests coming, gang - and keep on keeping on, Swags.”

155

“Millennials expect a two-way, mutual relationship with companies and their brands.” - BCG

2013 HOLIDAY POP-UP SHOPLaGuardia Airport, New York, NY

@moth“So proud of @zady! For once, a reason to fl y out of LGA.”

@lanaogilviemodel“Cozy items in LGA. Finally decent stores in NYC airports #zady.com”

CREATING POP-UP EXPERIENCES

THE FUTURE

We’re just getting started...

@zady