vente exclusive - nicolaas bijvoet, lead ux

@N_Bijvoet

Flash sales Supply-driven

Regular Demand-driven

User Experience

USER

Good products are based on utility and value for the customer, not the brand. If your product makes life easier for you, but ignores the reality of what a customer needs,

you’ve missed the mark.

User Experienceis about getting to know your user

he / she will ultimately be

funding your business

iPhone 3GS iPhone 4 iPhone 4S iPhone 5 iPhone 5S/C iPhone 6/6+

Design with data

but remember: every click is made by a human

copyright: saravdv

only one advise

DO USER TESTS

t

http://www.alittlestyle.de/wp-content/uploads/mobile-paper-prototyping_4.jpg

most of the time you will feel like this:

http://www.listal.com/viewimage/5272805

User Experienceis about creating memories

User Experienceconvenience

Great design isn’t just about a great layout, the right

colours, and typography.

It is connecting to your users and building a relationship through meaningful design.

Great design isn’t just about a great layout, the right colours,

and typography.

It is connecting to your users and building a relationship

through meaningful design.

User Experiencebeing relevant

“… the first step to take when assessing your mobile commerce

strategy is to assess your customer and your customer’s context. “

Jay Henderson from IBM ExperienceOne

Result

Happy users

450 000+ app downloads

0

25

50

75

100

2013 2014 Android iPhone iPad Web

10%

> 20%

conversie

New apps doubled app share of orders

last month 25% of our business was apps

Android

iPadiPhone

Web

THANK YOU