vanguard technology - mobile for associations webinar

October 2009

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The Mobile Reality Why Mobile at All? Potential for Associations Secret to Mobile Success How your Members Use Mobile Quick Case Study

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Over 3 billion subscribers worldwide Over 270 million in the U.S. Over 87% of U.S. population own a

mobile device. 39% say mobile leads to Internet Over 15 billion text messages a

month in U.S. More texts in U.S. per month than calls. Mobile penetration is greater than cable

T.V., home Internet and home computers.

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Immediate Real-time Easy to use Familiarity Personalized Sponsorship opportunities

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Context

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Renewals Events News Location Anything contextual

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Text Messages Mobile-ready Mobile Apps

Here is what ises.com looks like within an iPhone. While the iPhone browser does a good job of rendering the actual web page, the type is small and it is a very difficult web page to navigate.

By bringing a simplified mobile-friendly interface to the iPhone experience ISES is ensuring that their members, prospective members and event attendees are getting a contextual experience that not only helps them find information better, but just as importantly preserves the integrity of the ISES brand.

ISES Facts

Membership

CSEP

Industry Awards

401 N. Michigan Ave, Chicago, IL 60601 (312) 555-5555

Professional Development

Event World 2010

Here is what ises.com will look like with a newly designed iPhone-ready home page. Notice how it offers a simplified, relevant navigational area that is easy-to-read and easy to understand.

When a user navigates to the ises.com home page from their iPhone the website will be able to tell that they are on their iPhone and will show them this screen instead of the actual website home page. Generally, we do provide a link to the “actual website” within the iPhone home page for users who want the full experience.

By joining you gain access to an ever-expanding educational and

networking resource to answer your questions. Well-known special event

professionals who have practical know-how that can help you with

your business -- ISES Members, can answer Professional questions and

more! Remember that in any profession, information and

advancement go hand-in-hand.

ISES Facts

This is how a secondary page would look within the iPhone website. Very crisp text that is readable and brief, bringing the mobile user only the information they need as they experience ISES on their handheld.

All of the content for the home page and secondary pages is managed within the Vanguard Technology V_Mobile content management system. One place to manage all things mobile for ises.com.

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Here is an emulation of how ises.com renders on a BlackBerry. You can see how the BlackBerry browser does not do a very good job of displaying the site. This is very common on BlackBerrys.

While the page does scroll down and eventually display most elements currently on your home page, the user can get very frustrated trying to find their way around. It’s not the best first impression for ISES if someone is visiting ISES for the first time via their BlackBerry.

ISES Facts

Membership

CSEP

Industry Awards

Professional Development

Here is what the V_Mobile ises.com site will look like on a BlackBerry. Similar to the iPhone, the interface will provide simple and easy-to-understand navigation that is pertinent to the user expectation.

A secondary page will render like the iPhone secondary page above. Also, ISES only needs to manage their mobile site in one place to get it to show up on the iPhone and BlackBerry as you see here. They won’t have to manage two separate mobile sites.

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Chris BonneyVanguard TechnologyPhone: 312-263-1322 x 505E-mail: cbonney@vtcus.comWebsite: www.vtcus.com