vancouver.com photo contest

Turn-key Hosted Photo Competitionfor Vancouver.com

Evolved Media proposes a photo contest utilizing a 3rd partyapplication & hosting with fully integrated on-demand productmerchandising & printing. All hosted directly within Vancouver.com.

About

1. Increased advertising revenue & Sponsorship opportunities2. Increase time on site3. Increase audience engagement & interactivity4. Building an email marketing database from registered users5. Differentiate Vancouver.com & build user-generated content

“The Active Network was able to generate an additional $40,000in revenue for their Eteamz.com site in their first quarter withour application.”

Goals We Will Achieve

Campaign Idea

The campaign is 100% hassle free and turn-key. Built & designed to yourspecifications and managed from start to finish.

The proposed phase 1 campaign would be a Vancouver city & Olympics photocontest catered to tourists and locals (locals most importantly to further engagethem into Vancouver.com fulfilling long term goals)

Including on-demand merchandising print partners Zazzle.com (shirts, mugs,posters, hats, shoes, skateboards…) and Skinit.com (cell phone, iPod, laptopprotective skins) for keepsake memorabilia from this once in a life-time event!

Photo & Design Competition TechnologyThe application components are customized to fit your website and then branded tomatch the website’s look and feel. Users upload their best images, users vote,prizes awarded weekly (or as often as you want).

How It Works(assume Lady Gaga look-a-like contest)

Control & Manage All User Submissions

Administrator login to manage submissions for the campaign.Approve only the ones that fit your brand and edit or denythose that don’t.

Submission Control

Hundreds of On-demand Product CombinationsUser submitted designs or photos (UGC content) can also be purchased onsupporting on-demand merchandise providers (Zazzle.com & Skinit.com) throughthe platforms direct tie-in with revenue split back to your site.

Campaign Merchandise Tie-in

Social Media Integration

The flash panel easily promotes distribution through your website and userssocial media accounts when on-demand product features are enabled.

(Flash Panel Design)

Campaign Distribution

Campaign Sharing

Image Profile SharingThe application has full social media integration so fans can share the conteston Facebook, MySpace, Twitter, Digg, via email, and several other popularsocial media networks promoting the contest and your brand.

Possible Add-on Solution;Olympics T-Shirt Design

contest (Phase 1 or 2)(Sports Illustrated Kids example)

Tracking analytics

Analytics are tracked through anadmin console. You can viewrevenue, traffic, popularcampaign product sales andgenerate reports to help trackROI against a campaign.

Automation

Automated processes likecustom emails that areautomatically sent to participantsletting them know theirsubmission was received,accepted, and the contestresults.

Campaign Management

Pilot Campaign Flight

For the purpose of this initial pilot Evolved proposes a 2 month campaign flightstarting January 15, 2010 and ending March 15, 2010 including lead-up and inconjunction with the Vancouver 2010 Olympic & Paralympic Games.

Upfront Pricing & Set-up

$4,000 initial set up & build including, designed pages & creative to matchyour site (wire frame mockups for approval), contest verbiage, guidelines,contest rules including T&C’s for user submissions. Everything created &hosted for a completely turn-key interactive contest

Proposed Pricing & Pilot Campaign flight

Monthly License & Management Fee

$2,500/month (2-5 month campaign duration)$2,000/month (6-12 month campaign duration)Includes: Application & photo hosting, modifications as needed, support,99% uptime guarantee, monthly analytics report for site & advertisers & on-going management or changes of any kind as needed.

Case StudiesSports Illustrated Kids

Case StudiesEteamz

August 2009 Walgreens Campaign (Eteamz.com)Snapshotz Average Time Spent = 8:09 minutes

2,445 submissions & 932,530 votes (36k votes/day)

Tim Biebertim@evolvedmedia.ca

604.603.6111