valuestory: leveraging storytelling + justification / roi / tco to drive sales effectiveness

ValueStory: Leveraging Storytelling + Justification to Drive More Sales

Thomas PiselloCEO & Founder

tom@alinean.com@tpisellowww.alinean.com

Storytelling + Insights + Justification + Intelligence

(1) IDC Buyer’s Experience Survey – 2013(2) IDC BVS

Do More with Less

More Complex Less to Invest

Frugalnomics ™

Surviving Frugalnomics is Not Easy !

#1 issue for quota shortfalls = poor value communications1

(1) SiriusDecisions

Same conversations = Same results

Improving Value Communications?

Visual Storytelling

Financial Justification

Evolving the Value Conversation

Brings your value messages

& ROI to life!

ValueStory®

Company & Buyer Profile

Challenges

Value Framework

Messages Storytelling

JustificationInsights

Tailor via Bulleted ListsAdd Custom Notes

Create & IncludeDynamic Whiteboards(icon library + labels + drawing)

Freestyle

Recommends & selects Business Drivers / BenefitsDrill down to review / edit assumptionsSpecify Investments & roll up into ROI calculations + business case report

ValueStory for Consultants

HTML 5 InterfaceFor Marketing = Interactive ROI infographics & value ebooksFor Sales & Consulting = Easier sharing in on-line meetings

HTML5 & ValueStory for Marketing

ValueStory PaaS

$8.10 for every $1 invested

$12.1M of incremental revenue for every

$50M in territory

Value to You …

Ignite Buying Decisions

Accelerate Sales Cycles

Reduce Discounting / Increase Deal Size

Improve Competitive Win Rates

Reduce New Rep Ramp Up Time

Improve Quota Performance

Schedule a Personalized Review & Demo

ValueStory®Storytelling + Insights + Justification + Intelligence

Free ROI Calculators• Marketing• Sales• IT• Mobile

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