valley family fun
Post on 05-Dec-2014
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Valley Family Funwww.valleyfamilyfun.ca
My Background
Organizational Psychology from Acadia Public Relations from NSCC 2 wild and crazy boys (4 and 6)
The Idea
Wanted to work from home Many phone calls “Why don’t you put it on a website?”
Early Beginnings
January 2012 – Website and Facebook Site Shared with my friends Friends shared with friends After 11 months, have 750+ on Facebook
and 1,200 who subscribe to a weekly e-newsletter
Advertising
Added an advertising component in February 2011
Actively seek businesses that I think are family friendly
Business come to me through e-news or Facebook
Created an advertising package
Promotion
Word of mouth School newsletters Media Posters, Flyers, table toppers Facebook flogging Partnerships
Best Practices – aka things that work for me
Continually drive people to my site– Weekly draws (enter every day)– Use of URL everywhere
Grow database of contacts for E-news– Through draws
Support non-profits
Problems
“Always on the computer” Reaching peak
– Find new ways to target– More promotion– Advertise
Decision making Technical issues
Joys
Thank yous Testimonials
– Moving to or staying in the Valley
Business vs. Community asset
Thank you for having me here tonight!
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