ux you say...?
Post on 09-May-2015
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www.yourmumux.co.uk
UX you say…?
Craig Brewster
Founder of your mum
www.yourmumux.co.uk
• User Experience consultancy
• Specialising in UX research, UX planning and user testing
• Based in Leamington Spa
• In business for nearly 4 years
• A cooperative approach to working
• Four ”Full-timers”
• Approximately six other specialists
• Mainly UK with some overseas work
Who’s your mum?
www.yourmumux.co.uk
We do UX for all kinds of people
www.yourmumux.co.uk
50% - me talking
50% - you trying it out
A tale of two sessions
www.yourmumux.co.uk
What is UX?
www.yourmumux.co.uk
• UX
• CX
• UE
• UI
• IA
• UCD
• UID…
• … Plan for what users want before making anything!
Acronym anybody?
www.yourmumux.co.uk
Your users will go on a journey, don’t make it muddy
www.yourmumux.co.uk
• Effective They get there, you improve conversion
• Efficient They get there quickly and without fuss, you improve retention
• Rewarding They feel warm and fuzzy about it, you improve advocacy
We’re not being altruistic
www.yourmumux.co.uk
UX works best in iterations
Understand the audience
Understand the business
Understand trends
Identify the requirements
Develop the strategy
Bring it to life
Validate the approach
Measure it’s success
Refine it
Research Plan Test
For the love of Pete, iterate!
www.yourmumux.co.uk
UX works best in iterations
Understand the audience
Understand the business
Understand trends
Identify the requirements
Develop the strategy
Bring it to life
Validate the approach
Measure it’s success
Refine it
Research Plan Test
For the love of Pete, iterate!
• User focus groups
• User surveys
• Stakeholder workshops
• Competitor analysis
• Heuristic reviews
• Content audits
• Analytics analysis
www.yourmumux.co.uk
UX works best in iterations
Understand the audience
Understand the business
Understand trends
Identify the requirements
Develop the strategy
Bring it to life
Validate the approach
Measure it’s success
Refine it
Research Plan Test
For the love of Pete, iterate!
www.yourmumux.co.uk
UX works best in iterations
Understand the audience
Understand the business
Understand trends
Identify the requirements
Develop the strategy
Bring it to life
Validate the approach
Measure it’s success
Refine it
Research Plan Test
For the love of Pete, iterate!
• Personas
• User journeys
• Information architecture
• Sketches and wireframes
• Prototypes
• Functional specifications
• Content matrices
• Multichannel strategies
www.yourmumux.co.uk
UX works best in iterations
Understand the audience
Understand the business
Understand trends
Identify the requirements
Develop the strategy
Bring it to life
Validate the approach
Measure it’s success
Refine it
Research Plan Test
For the love of Pete, iterate!
www.yourmumux.co.uk
UX works best in iterations
Understand the audience
Understand the business
Understand trends
Identify the requirements
Develop the strategy
Bring it to life
Validate the approach
Measure it’s success
Refine it
Research Plan Test
For the love of Pete, iterate!
www.yourmumux.co.uk
A case study
www.yourmumux.co.uk
Workshop
www.yourmumux.co.uk
Analytics
www.yourmumux.co.uk
User survey
www.yourmumux.co.uk
Competitor research
General Specialist
Small
Large
www.yourmumux.co.uk
• Simple, one-page website
• Strong visual identity
• Personality in our content
• Who we are, what we do, our clients
• Simple route to contact us
• Mobile-enable
• Links to and from social media
Conclusions
www.yourmumux.co.uk
Journeys
www.yourmumux.co.uk
Sketches
www.yourmumux.co.uk
Wireframes
www.yourmumux.co.uk
User survey
www.yourmumux.co.uk
Beta website
www.yourmumux.co.uk
• Inject a bit of humour
• Add “Featured supplier” badge
• Add more client testimonials
• Link to case studies
• Add map and contact information
• Link to blog posts
Revisions
www.yourmumux.co.uk
Live website
www.yourmumux.co.uk
• Stronger identity
• Consistency across channels
• Equal to competitors
• Improved SE rankings
• Increased traffic
• Increase in conversions
Results
www.yourmumux.co.uk
Your turn…
www.yourmumux.co.uk
1. Spend some time getting in to the shoes of your user. Think about how they might browse the internet, what they want to get from a website, and what sort of factors will influence their choice of restaurant
2. Look at a competitor website from your user’s perspective. What are your first impressions? What’s does the site do really well? What’s frustrating?
3. If you were building a restaurant website with your user in mind, what would your homepage look like?
You want to book a restaurant in Cambridge…
www.yourmumux.co.uk
In summary
www.yourmumux.co.uk
To recap
Understand the audience
Understand the business
Understand trends
Identify the requirements
Develop the strategy
Bring it to life
Validate the approach
Measure it’s success
Refine it
Research Plan Test
For the love of Pete, iterate!
www.yourmumux.co.uk
Before you design or build anything:
• Ask questions Polldaddy / Survey Monkey
• Do your research Econsultancy / Hoovers / Alexa
• Sketch your ideas Pads, Post-its and Sharpies!
• Prototype first Axure / Balsamiq / Justinmind
• Test your ideas Treejack / Usabilla / WUD
• But above all else… Don’t be precious!
A few things to take away
www.yourmumux.co.uk
Research
• User focus groups
• User surveys
• Usability testing
• Stakeholder workshops
• Competitor analysis
• Heuristic reviews
• Content audits
• Analytics analysis
…and call on the professionals if you need help
Planning
• Features matrices
• Personas
• User journeys
• Information architecture
• Content matrices
• Wireframes
• Prototypes
• Functional specifications
• Multichannel strategies
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