ux vs seo 2014

UX vs SEOThe story of click to conversion

Presenters:

Jermaine RichardsSr. Creative UI/UX Designer

Zak NicolaExperienced Internet Marketer

UX vs SEO - FIGHT!!!

❏ Direction

UX vs SEO - FIGHT!!!

❏ Direction ❏ Traffic Volume

UX vs SEO - FIGHT!!!

❏ Direction

❏ Ease of Use

❏ Traffic Volume

UX vs SEO - FIGHT!!!

❏ Direction

❏ Ease of Use

❏ Traffic Volume

❏ Targeted Users

UX vs SEO - FIGHT!!!

❏ Direction

❏ Ease of Use

❏ Experience

❏ Traffic Volume

❏ Targeted Users

UX vs SEO - FIGHT!!!

❏ Direction

❏ Ease of Use

❏ Experience

❏ Traffic Volume

❏ Targeted Users

❏ Internal Traffic

UX vs SEO: Which Would You Choose?

A site without traffic?

UX vs SEO: Which Would You Choose?

A site without traffic?

A site without direction?

UX vs SEO: Which Would You Choose?

A site without traffic?

A site without direction?

How about one with neither?

What is SEO?

SEO Core Factors

❏ Onsite Optimization

❏ Offsite Optimization

❏ Domain Optimization

SEO Core Factors - Onsite SEO

❏ Informative content

❏ Clearly labeled internal navigation - aka Internal links

❏ Micro data formatting

SEO Core Factors - Offsite SEO

❏ Keyword rich anchor text - aka Inbound links

❏ Local listings - Yelp, YP, CitySearch etc

❏ Relevant content surrounding links

SEO Core Factors - Domain SEO

❏ Structure of site content

❏ Age of Domain

❏ Keywords in domain

❏ Crawl management

What is UX/UI ?

UX Core Factors

❏ Direction of traffic

❏ User experience

❏ Ease of navigation

❏ Conversion optimization

Actionable Advice

Simple SEO Tips❏ Insure page title is under 70 characters

❏ Place page info infront of brand

❏ Site content should be at an 8th grade reading level

❏ Don’t duplicate content or copy from other sources

❏ 500+ words to be considered valuable content

Simple UX/UI Tips❏ Limit fields on submission forms

❏ Highlight the desired path with contrasting color

❏ Simplify the path of entry to conversion

❏ Limit the exit paths from the goal

❏ Don’t overload the page with options

UX and SEO Together at Last!❏ Clear site navigation

❏ Avoid the use of “click here” type links

❏ Use CSS to place media above content

❏ Properly name media with descriptive keyword rich

terms

UX and SEO Together at Last!

❏ Increase Traffic

❏ Improved entry page traffic

❏ Convert more traffic to sales/leads

Contact Information

Jermain RichardsMenostar@gmail.com

Zak Nicolazak.nicola@gmail.comTwitter - @zaknicolaLinkedIn - linkedin.com/in/zaknicola