ux is not ui: an introduction to ux

UX is not UIAn Introduction to UX

Pithan Rojanawong | Growth Hacking Asia Sep 25, 2015

So what is UX (and UI)? Why UX?

Real world example

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UI design is not the solution

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UX reframe this question

“What do we want to make?”

instead, ask

“What do we want to achieve?”

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

Business goals

Satisfied customers・Engaged prospects・Smarter and more relevant content・Seamless usability・Improved

engagement・Social shares・Word-of-mouth marketing・Brand recognition・Conversions・E-Commerce sales

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

This is the user interface of a website

Krungthai-AXA Life Insurance Website

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UX needs to ask why?

…and find the answers with data

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UI User Interface

UX User Experience

How people interact with websites/mobile apps/products

How they feel while they’re using them

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UI User Interface

UX User Experience

How people interact with websites/mobile apps/products

How they feel while they’re using them

Technical

Emotional

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

What does UX expert do

A senior UX role could be responsible for user research, tests, coordinating

between product owners, stakeholders, developers, designers

without touching UI design or even have the skills to

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

So What does UX actually mean?UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

User research・User interviewing・Gathering statistics・Personas・Information architecture・Creating wireframes・

Prototyping・Usability・User interface・Visual design・Interaction design・Content strategy・Accessibility・Working closely with developers・Communication with stakeholders

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

User research・User interviewing・Gathering statistics・Personas・Information architecture・Creating wireframes・

Prototyping・Usability・User interface・Visual design・Interaction design・Content strategy・Accessibility・Working closely with developers・Communication with stakeholders

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UI is an important (and big) part of UX

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

Via: asinthecity.com

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

A skillful UX designer will focus on the users by getting to know who they are, what they want, identify problems, and try to

solve the problems

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

A skillful UI designer will use insights to design and develop

user interface that will help solve the problems

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

Identify problems

User stories

Experiments

Information architecture

Wireframes

UI design

Mock-ups

Prototypes

Production

UX

UI

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UX at Krungthai-AXA Life

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UX Designer

Product Owner

Developer

UI Designer

ActuaryContent Specialist

Business AnalystProject Manager

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

So, what is UX?

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UX design is a strategic process aims to create a product (or

website/mobile app) that users will find easy to use, and quickly

understand.

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015

UX Fundamentals Workshop OCT 31, 2015

• Analyzing user data & creating personas • Logic & content • Content strategy • Information architecture • Design for multi device • Wireframe & prototyping • Usability testing • Tools for UX design

Contact Growth Hacking Asia

Thank YouSource: Presentations on UX vs UI by Bruno Mendes, Nicolas Demange, and Centerline Digital

UX is not UI by Pithan Rojanawong | Growth Hacking Asia | Sep 25, 2015