ux in agile - how to heed the need

2

Introduction

Sara LerénUser Experience Specialist

sara.leren@combitech.se

Agile UX Sweden

@HeedTheNeed

3

Agenda

UX in Agile –How to heed the need

How is value created?How do people express their needs?UX so farUX in Agile

Value Creation

How do you create value?

Where do great ideas come from?

The result of a great idea

Focusing on the needs

Value Creation

How do you create value?

Missed mark – Airport VIP lounges

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Agenda

UX in Agile –How to heed the need

How is value created?How do people express their needs?UX so farUX in Agile

Value Creation“If I’d asked my customers what they wanted, they would have said, ‘A faster horse!’”

Henry Ford

How do people express their needs?

Explicit needs

Visible needs

Latent needs

Gemba

Gemba, “the real place”

14

Agenda

UX in Agile –How to heed the need

How is value created?How do people express their needs?UX so farUX in Agile

Gemba2nd World War Airforce

GembaWhat is Human factors/Ergonomics?

Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance.

The International Ergonomics Association

1940s

What is Usability?

“The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use."

ISO 9241-11

1980s

GembaWhat is the User Experience?

User Experience (UX) is about how a person feels about using a system or device. The experience is subjective and dynamic.

Valuable

Credible

Useful

Desirable

AccessibleFindable

Usable

”The User Experience Honeycomb” by Peter Morville

1990s

Traditional UX

• What are we making?

Agile UX

• How do we make it?

Lean UX

• Are we making the right thing?

UX approaches

Agile UXAgile UX

• Update of Agile Software Methodology with UX design methods

• All about collaboration, unify developers and designers• Focus on light-weight methods• User stories as requirements, example:

~2010

As John the groom I want the cake served at my wedding to be tastySo that our guests will be impressed

2011

Eric Ries’s feedback loop2011

Lean UX

• Focus on validation, constant measurements• Build – measure – learn• Unites product development and business• User stories as hypotheses, example:

~2012

We assume thatAs John the groomI want the cake served at my wedding to be tastySo that our guests will be happy

We intend to prove this hypothesis byShowing that 7 out of 10 wedding guests will be happy when served a tasty cake

2013

Picture: www.crisp.se/konsulter/martin-christensen

Minimum Viable Product, “Cupcake approach”

…or maybe appearance does matter

Pictures: www.cakewrecks.com

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Agenda

UX in Agile –How to heed the need

How is value created?How do people express their needs?UX so farUX in Agile

Gemba

Do you have to choose?

ISO 9241-210 Human-centered design for interactive systems

Produce design solutions

Specify requirements

Evaluate if design fulfills requirements

Understand and specify the

system context

Pairing Product Owner with UX person

PO UX

Product Owner is an overloaded role

Business needs

Project success

Team collaboration

Strategic and hands-on UX are under-represented

Product Stewardship

Source: http://www.cooper.com/journal/2011/02/lean_ux_product_stewardship_an.html

PO UX

UX in Scrum

UX

Strategic with PO

User researchUX vision

Design principlesBusiness Impact Maps

Hands-on in team

SketchesWireframesPrototypesWorkshops

Usability tests

GembaSprint 0 –

Communicating the vision – Why?

Business Impact Maps tell stories

Source: Allen R. Braun, M.D, National Institute on Deafness and Other Communication Disorders

Reading Words

Reading Sentences

Reading Stories

Sprint demo –Feedback from the users is essential!

Final sprint –Have we satisfied the needs?

Have we created value?

Agile + Lean UX @ Nordstrom Innovation Lab

Video available at http://vimeo.com/51094771

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The End

Thank you!

Want to get in touch?

sara.leren@combitech.se

Agile UX Sweden

@HeedTheNeed