ux course overview for mpict.org

Review

WHAT IS UX?

overview

[ If you know how it works, you are not the user. ]

www.twoangstroms.com

daniel drew turner INTERACTION DESIGN AND USER RESEARCH[ ]

ddt@twoangstroms.com @ddt www.twoangstroms.com

UX Overview

Do = !! !

Why > Do(That is, doing is awesome. Knowing why, even awesomer.)

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There are many jobs for students in UX, but don’t assume that means these students need to learn to code.

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(UX != coding)

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YES !

Anthropology Ethnography Sociology Journalism Statistics

NO !

Marketing Sales Your "vision"

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Knowing why is critical. "How Designers Destroyed the World" from Mike Monteiro: http://vimeo.com/68470326

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"What problem does this solve?" !

"For whom?" !

"And how do we know this?"

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If your students can ask this question, explain why they’re asking it, and help find answers? !

#scoreboard

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Data !

Empathy !

Use

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(And UX != UI)

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The structure of the UX process

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Jesse James Garrett’s representation of UX for the web, c. 2000 (@jjg) Note that "user needs" is foundational.

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Basically, a building process !Hypotheses Data Insight Meaning

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This is UX

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You are not the user

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(cited by @kylesoucy)

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(from Erika Hall, @mulegirl)

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User Researcher: this is a career

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This is UX

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This is UX

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This is UX

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This is UX

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Interaction Designer: this is a career

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So, that’s nice. But why? !Because SCIENCE. !The psychological context of users: People + Situation + Need + Importance + Urgency !Underlying psychology: 1. Perception 2. Motivation 3. Emotion 4. Behavior 5. Creativity + Play

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Types of prototyping !paper digital (low- and high-fidelity)

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The point of prototyping: !!

INTERACTIONS

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What it is !!

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!!

!

EVERY STEP BUILDS ON THE LAST AND SETS THE BASIS FOR THE NEXT

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Usability testing is the bookend to user research. !Both are needed to support what goes in between.

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What is usability testing? !"“It takes only five users to uncover 80 percent of high-level usability problems." !"… debugging a design." !

— Jakob Nielsen !

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What is usability testing? !Please note: it is NOT a focus group !The difference? !"I’m showing you this. Do you like it?" !"Show me how you do this."

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Any testing helps: !Why? !— The "second set of eyes" principle !— The "it’s always been right in front of me" principle !— Everything is broken, even if everything is awesome !(Can still be a pain.)

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Usability Testing: this is a career

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Do = !! !

Why > Do

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Know the Why !

Now Go Do