ux camp cph 2013

Beyond responsiveness

Eric Reiss@elreiss

UX Camp CPH13 April 2013

Copenhagen, Denmark

ObservationsStories

Lessons

Some thoughts from today

� Responsive…to what?A firm notionBig data, bigger insightsPutting the “A” into “IA”

� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth

re·spon·siveadj

1 : responding, reacting2 : quick to react

Responsive design?Responsive content?

Mobile first?

I’d like to suggest a new term:

Anticipatory Design*

* With apologies to Buckminster Fuller

Anticipatory design...ESP1. Extracts patterns2. Situationally aware

� Location-based services� Motion-based services� Time-based services

3. Predicts needs

Users

Content strategy

The design failure

Context is the kingdom

No clicks – everything is in play

1st click – is there a preference?

2nd click – this could be a pattern

Third click – yes, there’s a pattern

Fourth click – time to zero in

Eric’s life-lesson #1

Don’t respond to the device.

Anticipate the needs of thosewho will use the device.

Some thoughts from today

� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”

� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth

We control the experience

We define the paths

We have ethical responsibilities

It’s about how we combine content

Some thoughts from today

� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”

� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth

Buzzword du jour

Snow Semmelweis Taylor

1854 Broad St. cholera outbreak

Infant mortality in Vienna

The Hemline Index

Some thoughts from today

� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”

� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth

Marco Vitruvius Pollio

firmitas, utilitas, venustas

If everything is usable, findable,how do we differentiate ourbrand, product or service?

Personalityis the venustas (beauty)

in interactive media!

Some thoughts from today

� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”

� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth

Source: Standard screen patterns by Theresa Neil

Design patterns are not design

Photos by Isabella J. Fortino

Photos by Isabella J. Fortino

Photos by Isabella J. Fortino

Photos by Isabella J. Fortino

Eric s life-lesson #2

Don’t worship the form.

Embrace the content and context.

Some thoughts from today

� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”

� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth

ag·ileadj

1 : able to move quickly and easily2 : mentally quick and resourceful

The three Scrum questions1. What did you do yesterday?

2. What will you do today

3. What is blocking your progress?

The three Scrum questions1. What did you do yesterday?

I sailed west.2. What will you do today?

Sail back to where I was yesterday.3. What is blocking your progress?

These fucking Scrum meetings!

My Favourite Process

DWYNTDTGTSD

Do What You Need To Do To Get The Shit Done

Eric s life-lesson #3

Don’t become a slave to process.

Break the rules.Accept the unexpected.

Some thoughts from today

� Responsive…to whom?A firm notionBig data, bigger insightsPutting the “A” into “IA”

� Design or mass-production?� Process or pedantry?� The Charles H. Duell myth

Charles H. DuellU.S. Patent Commissioner, 1899

“There is nothing left to invent…”

(Urban myth)

Could there also be too much complacency in our industry today?

Can we put our work intohistorical perspective?

How long is an internet year?

1895 00 05 10 15 20 25 30 1935

Wall St. crash

First commercialautomobile

First series-producedautomobiles

First assembly line

1895 00 05 10 15 20 25 30 1935

1993 94 95 96 97 98 99 00 2001

Wall St. crash

First commercialautomobile

First series-producedautomobiles

First commercialweb browser

First commercialwebsites

Dot-bomb

First assembly line

First commercialCMS

1895 00 05 10 15 20 25 30 1935

1993 94 95 96 97 98 99 00 2001

Wall St. crash

First commercialautomobile

First series-producedautomobiles

First commercialweb browser

First commercialwebsites

Dot-bomb

First assembly line

First commercialCMS

4.7 years – about 1 standard business cycle!

So, we’re somewhere in the 1980s...

Bonus lesson

2-Way Empathy

Count Helmuth von Moltke

No battle plansurvives contactwith the enemy.

Eric’s life-lesson #4

Don’t sacrifice your users for thebenefit of your employer.

No business plan has eversucceeded without customers.

Bad design causes bad results

Good design wins customers

“Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.”

Guy Du Faur de Pibrac

My big message:Don’t be complacent.

And you CANchange the world,so get on with it!

Thanks!

You can (usually) find Eric at:The FatDUX Group ApSStrandøre 15DK-2100 CopenhagenDenmark

Office: (+45) 39 29 67 77Mobile: (+45) 20 12 88 44Twitter: @elreisser@fatdux.comwww.fatdux.com