ux axioms & other observations
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Erik Dahl“UX AXIOMS AND OTHER OBSERVATIONS”
IxDA Grand Rapids | Hosted by Mutually Human
@eadahl@goinvo#UXaxioms
About MeErik Dahl of Involution Studios, Columbus
@eadahl@goinvo#UXaxioms
About this Talk:“UX AXIOMS AND OTHER OBSERVATIONS”
AXIOM No.01
IT’S ALL ABOUT PEOPLE;
IT’S NOT ABOUT THE OBJECT
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
"Our goal as designers of this thing, should not be to have this object be an end in itself. Happiness isn't going to come from engaging in this new piece of software. If by using this product, or owning this product, or coming into contact with this product, you see it as a window through which you engage more meaningfully with life then I think we've done the right thing. But you notice where that puts the emphasis, the emphasis is not on the product. The product becomes like a hole that you look through. It's a very zen kind of notion. It is in it's transparency that it fulfills its function."
-Joe Ballay
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
HAVE HUMILITY;BE HUMANE;
AND DESIGN FROM A PLACE OF EMPATY;
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.02
UX IS NOT JUST ABOUT GIVING PEOPLE WHATTHEY WANT
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.03
YOU CAN’T TRUST WHAT PEOPLE SAY; YOU NEED TO VALIDATE THROUGH
OBSERVATION.
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.04
REDUCE THE BARRIER BETWEEN PEOPLE AND DATA, AND BETWEEN
PEOPLE AND INFORMATION
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.05
PAY ATTENTION TO ALL THREE VECTORS OF
SPACE, WEIGHT, & TIME.
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.06
DESIGN DOESN’T START OR END WITH THE PIXEL
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.07
UX DESIGN IS AN ENGAGEMENT IN
SYSTEMS THINKING
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.08
EVERYTHING IS DESIGNED AND
EVERYTHING IS A DESIGN CHALLENGE
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.09
GIVE IT A NAME & IMBUE IT WITH
MAGICAL POWERS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.10
STORIES ARE THE WAY WE UNDERSTAND OURSELVES AND
THE WORLD
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.11
DEVELOP YOUR COMMUNITY; YOU ARE
NOTHING WITHOUT YOUR COMMUNITY
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.12
KNOW YOUR MATERIALITY:
PEOPLE, TECHNOLOGY, BUSINESS, AESTHETICS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.13
MAKE NON-ARBITRARY
DESING DECISIONS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.14
UNDERSTAND CULTURE AND
CONTEXT
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.15
CREATE AND CLOSE FEEDBACK LOOPS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.16
GET COMFORTABLE WITH AMBIGUITY;
UX DESIGN IS FULL OF IT
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.17
EXPLORE AND UNDERSTAND YOUR
EMOTIONS AND THOSE YOU ARE DESIGNING FOR
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.18
MAKE STUFF; AND THEN KILL IT
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.19
DEFINE A PRODUCT VISION AND
THEN USE IT TO DRIVE DECISIONS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.20
STAY LEAN AND FLEXIBLE; SOLVE THE PROBLEM IN FRONT OF YOU NOT THE
ONE BEHIND YOU
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.21
DRIVE TO THE WHY; DON’T STOP AT THE SYMPTOM
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.22
PAY ATTENTION TO LIFECYCLES AND NOT JUST
KEY MOMENTS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.23
TAME COMPLEXITY DON’T ABOLISH IT
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.24
WHAT IF YOU THOUGHT OF THE PERSON USING YOUR PRODUCT AS A
COLLABORATOR
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.25
THE THREE-LEGGED STOOL OF DESIGN:
PREPARATION, EXECUTION & REFLECTION
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.26
GET STARTED NOW; DO SOMETHING
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.27
EXPOSE AND CHALLENGE ASSUMPTIONS—YOUR OWN
AND OTHERS; CREATE HYPOTHESES TO TEST
ASSUMPTIONS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.28
BE CURIOUS AND CONSTANTLY EXPOSE
YOURSELF TO THE WORLD
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.29
BE WILLING TO EXPERIMENT AND FAIL; BUT LEARN FROM YOUR
MISTAKES
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.30
CREATE “YES AND” OPPORTUNITIES; DON’T
ALWAYS ASSUME “EITHER OR”
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.31
STRIVE FOR “NOTHING LEFT TO TAKE AWAY”;
RUTHLESSLY EDIT
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.32
SEEK OUT AND EXPLOIT PATTERNS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.33
THEORY ALLOWS YOU TO ABSTRACT, GENERALIZE, AND
APPLY PATTERNS TO NEW AND NOVEL SITUATIONS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.34
REFRAME CONSTRAINTS AS FORCING FUNCTIONS AND
FIND FREEDOM IN THE STRUCTURE
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.35
THE DESIGNER AS FACILITATOR—FIGURE OUT HOW TO CREATE “SPACE” AND STRIVE FOR THE ASYMPTOTE OF
SHARED UNDERSTANDING
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.36
SET AND MANAGE EXPECTATIONS. THIS APPLIES TO ANY INTERACTION WITH
OTHER PEOPLE OR PRODUCTS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.37
HOLD AND EXPLORE THE BIG PICTURE AND THE DETAILS AT THE SAME TIME
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.38
UNDERSTAND HOW PEOPLE CREATE MEANING AND
DESIGN ARTIFACTS THAT WILL RESONATE AND GENERATE
MEANING
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.39
DESIGN FROM CURRENT AND FOR IDEAL EXPERIENCES; EITHER ONE ALONE ISN’T
ENOUGH
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.40
DELIVERABLE DON’T MATTER AS MUCH
AS OUTCOMES
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.41
CREATE MODELS NOT JUST
NARRATIVES
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.42
CREATE MODELS NOT JUST
NARRATIVES
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.43
ALLOW FOR REFLECTION TIME
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.44
FIND “BRIGHT SPOTS” AND UNDERSTAND WHY THEY
WORK AND HOW THEY CAN BE APPLIED
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.45
RECOGNIZE WHEN YOU ARE HAVING A UI
CONVERSATION AND WHEN IT SHIFTS TO A BUSINESS
CONVERSATION
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.46
EXTERNALIZE YOUR WORK FOR YOUR OWN COGNITIVE PROCESS AND TO PROMOTE
COLLABORATION.
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.47
TRUST IS FOUNDATIONAL TO INTERACTIONS; TAKE
RESPONSIBILITY, FOSTER TRUST AND RESPECT THE GIFT
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.48
DEFINE THE PROBLEM AND BUILD THE RIGHT THING;
MAKE IT USEFUL AND MAKE THE WORLD A BETTER PLACE
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.49
ULTIMATELY, UX DESIGN IS AN ORIENTATION TOWARD REALITY AS OPPOSED TO A SET OF TOOLS, A PROCESS,
OR ...
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
AXIOM No.50
THANKS
“UX AXIOMS AND OTHER OBSERVATIONS”GRAND RAPIDS IXDA — ERIK DAHL OF INVOLUTION STUDIOS, COLUMBUS
DECEMBER 11, 2012 — MUTUALLY HUMAN — GRAND RAPIDS, MI
OFFICIAL PRESENTATION:
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