ux at episerver - commerce

UX at EPiServerChristopher McCann, UX Team lead

Wednesday 16 July 14

What is UX ?What is your definition ?

Wednesday 16 July 14

Wednesday 16 July 14

“User experience”encompasses all aspects of the end user's interaction with the company, its services, and its products.

Jakob Nielsen and Don Norman

Wednesday 16 July 14

Good Usability

User Needs Business Needs

Technology

Useful Valuable

FeasibleWednesday 16 July 14

UX Process ... sort of START HERE Hypothesis Develop

Concepts

Refine Designs

Bring to Life Validate

Understand Users

Wednesday 16 July 14

Research

Wednesday 16 July 14

You are not the UserOnly through research can we uncover people’s pain, needs, and

goals, in context.

Wednesday 16 July 14

Why Customer Research ?

“Insights about your customers or users were never discovered sitting at your f?*king couch”.

- Will Evans Wednesday 16 July 14

Insight Graph

Source: Norman, Landauer 2000 Will Evans

Insights

People

0

12$

Lots$

People&

Insights&

zero&users&give&zero&insights&

Wednesday 16 July 14

Types of Customer ResearchStrategic Product Direction

'Validate your convictions'

Product Development'Expose user to hypothesis designs'

Optimization'Refine the design'

• In-person interviews• Observational Walkthroughs• Diary Studies

• Storyboard Feedback• Prototype Validation• Scenario Testing

• Usability testing - pre release• Live testing - post release• A/B Testing

Qualitative

Quantiative

Refinement

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Commerce User Research

Parm

Rebecca Emily

Therese

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Ideation - Develop Concepts

Wednesday 16 July 14

Ideation - Design Studio

Design Studio provides a structure for pairing the iterative design process with generation of numerous ideas and solutions for a given problem.

Wednesday 16 July 14

DIVERGE CONVERGE

Create Choices

Make Choices

Wednesday 16 July 14

Sketch. Pitch. Critique.

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Everything will be timed

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5:3:2

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Sketching

Square, triangle, circle, line

Just enough to communicate idea

Does this solve the problem outlined ?

More from presentation / critique then sketches themselves.

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5 minutes to sketch

6-8 concepts

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Critique3 minutes to Pitch

How you addressed the goals

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2

minutes to critique

2-3 ways design solves problems 1-2 ways of improving design

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Warning Design Studio will NOT

generate the final solution

!

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Commerce Design

15Wednesday 16 July 14

Refine the Design

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The Real Design Process

Magic

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Sketch → Low Fi →   Hi Fi

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Refine and add detailsInterface pattern library

Synchronize products unify solutions between product

Industry best practices / trends

Magic Powers

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Validate

Wednesday 16 July 14

• DS

Gopher, Everett ?

‘The only way to know if you like something is to try it’

Validate what we have built

Wednesday 16 July 14

Is all this making a difference ?

MEASURE SOMETHING

Wednesday 16 July 14

SUS - Standard Usability Scale

Wednesday 16 July 14

EPiServer UX PrinciplesCollaborative Design over designing on an island.

Design + Product Management + Development = 1 team

Generate many options over quickly coming to a solution

Repeatable & Routine over consistently new processes and methods

Focus on solving the right problem over designing the next “cool” feature.

Early customer validation over releasing products with unknown end-user value.

Quick design over heavy wireframes, or specs

Measuring KPIs over undefined success metrics

Wednesday 16 July 14

UX isn’t a skill set

UX is a mindset

Wednesday 16 July 14