utilizing social networks to strengthen alumni relationships

Hit Them Where They Are Utilizing Social Networks to Strengthen Alumni Relationships

Eric HodgsonJuly 23, 2007

Find This Presentation

http://www.estradacms.com/hodgson

Critical Web Principles

• Web sites are built for visitors—plain and simple

• A Web site must serve a purpose.

Critical Web Principles

Takeaways from Today

• Understand the ins and outs of social networking sites and practices

• Participate, rather than control

• Stay true to your purpose

Social Networks at 30,000 feet

Web Usage - Facebook

• Membership is growing by 100,000 users per day

• Fastest growing demographic is age 25+

• 1% of all time on the internet is spent on Facebook

• 6th most visited Web site

• 1 billion photos are hosted on Facebook

• 6 million photos are uploaded daily

• 50% of registered users come back to the site every day

Sources: Facebook Company data, press reports

Dissecting Networks

Elements of a Social Network

• Friends and Communities• Tagging• Communication• Syndication and Content Reuse

Rate it, share it, report it

Related video

Tags, categories, and embedding

Alerts for future videos

Favorites, sizes, downloads, prints

User commenting

Tagging

Geotagging

Applications and content

Imported from Flickr

The Wall:

No longer email or even IM

conversations

Participating

Stay Focused

• Provide content, not control• Set goals

– Event registration– Announcements– Media storage

• Stay professional

Creating a Presence

• Staff Accounts• Groups • Content

• Join Existing Groups

This is the key

Content Ready for Networks

• Events• Photos• Video• Announcements

Follow Standard Formats

• Events and profiles• Tags and social networks

• microformats.org• kitchen.technorati.com

Building Your Own

?Let’s take some questions

Find This Presentation

http://www.estradacms.com/hodgson

Pew Internet & American Life Project (www.pewinternet.org )

Facebook (www.facebook.com) Flickr (www.flickr.com) YouTube (www.youtube.com) MySpace (www.myspace.com) Upcoming (www.upcoming.org)

Marquette University Alumni Association (www.alumni.marquette.edu) Mays Business School – Social Sites (mays.tamu.edu/social)

Web Sites and Sources Used

Thank You!

Eric HodgsonWeb ConsultantEstrada

319.396.5013eric.hodgson@estradacms.com